How to Build Habit Forming Products w/ Nir Eyal

Tommy Walker

10 years ago

I recently had the pleasure of speaking with Nir Eyal, Stanford Business School lecturer, start up mentor, and author of “Hooked: How To Build Habit Forming Products.”

Nir’s research is fascinating.

He studies how businesses design habit forming products that create “unprompted user engagement”- like the habit that makes you check your phone 40+ times a day without realizing it.

Though Nir’s research focuses mostly on technology companies, the insights his research provides can easily be translated to what we do here.

Nir’s “Hook Cycle” puts a framework around the reasons why we keep coming back to the same companies so you can understand how you can influence your customers habits.

This is an experimental new feature for the blog, and we very much welcome your feedback.
http://youtu.be/ElAZZhRNH4M

In my interview with Nir, we discuss:

How habit forming products are everywhere and changing our behavior on a fundamental level
The 4 step “Hook” model to build addictive products
How this model can be applied to e-commerce and SaaS products
Where most founders miss the mark
What metrics you should look at to find your “Hook”

Pay close attention, because Nir’s advice is extremely beneficial to the entire conversion optimization process.

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