A great deal has been written about whether, in the Internet age, your business should have a phone number on its website.
On one hand, having a phone number can increase the trustworthiness of your website, help sell potential customers who aren’t comfortable buying online, and allow customers to contact support easily.
The flip side? Phone support costs money.
Many anecdotes support both strategies, but we should be asking, “Where’s the data?”
Almost all business owners hate Yelp, but they understand its power.
In general, user-generated reviews are tremendously influential when it comes to persuading people to buy.
Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years?
Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy?
Your ecommerce checkout flow is where the money is at. Think about it. Random visitors leave the site before ever entering the checkout funnel. Motivated buyers come here to finish their order.
Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes.
An ecommerce site that I analyzed recently had a payment page in which 84.7% of the traffic proceeded to buy. I calculated that if we could increase that to 90%, it would result in 461 more orders and an additional $87,175 per month—23.9% revenue growth. “Small” gains can be huge.
Customer personas are detailed representations of segments within your target audience. Fueled by data-driven research, they map the “who” behind the buying decisions of your products or services.
According to a study by Bain & Company, 80% of companies say they’re customer centric, yet only 8% of customers agree.
Think about that for a second.
How many of your customers do you think would agree that you are customer centric? Do you know for sure?
Think about every lead magnet you’ve ever signed up for.
Of all of those free ebooks, courses, and discount codes, how many onboarding flows actually convinced you to become a customer?
And, if they did, how many do you still buy from?
Judging by my own inbox after I hand over my email address, what happens is just…disappointing.
According to digital marketing firm Lyris, you should expect to lose 30% of your email subscribers every year.
Today, I was fortunate enough to get Hunter Boyle – Senior Business Development Director of AWeber to talk with us about what exactly business development is, and the role it can play on conversions.
Because this is a new feature for CXL, I would love to get your feedback so we can keep making it better.
I recently had the pleasure of speaking with Nir Eyal, Stanford Business School lecturer, start up mentor, and author of “Hooked: How To Build Habit Forming Products.”