Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years?
Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy?Keep reading »
Your ecommerce checkout flow is where the money is at. Think about it. Random visitors leave the site before ever entering the checkout funnel. Motivated buyers come here to finish their order.
Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes.
An ecommerce site that I analyzed recently had a payment page in which 84.7% of the traffic proceeded to buy. I calculated that if we could increase that to 90%, it would result in 461 more orders and an additional $87,175 per month—23.9% revenue growth. “Small” gains can be huge.
A great deal has been written about whether in the internet age, your business should have a phone number on your website or not.
On one hand, having a phone number can increase the trustworthiness of your website, help sell potential customers who aren’t comfortable buying online, and allow customers to easily contact support.
The flip side? Phone support costs money.
Many anecdotes support both strategies, but we should be asking, “where’s the data?”
Today, I was fortunate enough to get Hunter Boyle – Senior Business Development Director of AWeber to talk with us about what exactly business development is, and the role it can play on conversions.
Because this is a new feature for CXL, I would love to get your feedback so we can keep making it better. Keep reading »