Your product is so similar to 2 or 3 major competitors in the market that you wonder why people even chose you in the first place. What’s your differentiation strategy?
Maybe it’s because you’re priced competitively. Maybe it’s because you’ve got better testimonials & referrals from your existing customers. Maybe your UX is a better fit for your customers?
Who knows?
What you sure as hell don’t have is a value proposition that effectively communicates how you’re different right up front.
This week, I review LanderApp.com, a SaaS company that allows you to “Create your own landing pages.”
When I look for key differentiators I’m looking for:
- A clear explanation of who the product is for
- How it is different from all the alternatives out there
- A real reason why I should purchase from you vs everyone else
Click to watch this 7 minute review:
Recommended Reading
- It’s A Customer Development Problem, Not A Conversion Problem
- How We Grew Conversions 100% by Rethinking Our Design Strategy
- How To Identify Your Online Target Audience & Sell More
- Useful Value Proposition Examples & How To Create A Good One
Click Here For The Slideshow
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