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Value Proposition

Headlines that Convert: 5 Key Characteristics

We see somewhere between 4,000 and 10,000 marketing message per day. To get conversions, you must first grab attention, and the headline is what everyone sees first.

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Ridiculously Effective Technique for Online Lead Generation

An average website has a sales conversion of 1% to 2%. So it’d be fair to say that on most sites more than 95% of visitors don’t buy anything—especially on their first visit. So instead of trying to sell them right away, we should capture leads (i.e. emails) instead.

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The 4 Types of Value Propositions Every Business Needs

Humans are value-rating machines. Every day, all day long, we size up different decisions by appraising the value proposition of that action.

Should I buy this product? Sure, that’s the obvious one. But also:

  • Should I go to lunch with this person?
  • Should I open this email?
  • Should I even spend the time to ponder this decision?

When most marketers think about a value proposition, they’re thinking of the 10,000-foot-view—an overall company value proposition. This can make them feel powerless, especially in a large organization. The CEO controls the company value prop. What can you do?

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In a Commodity Market? Here's How to Craft Your Value Prop.

“How do I come up with a unique value proposition? What I sell isn’t unique.”

If you’re working on improving your business, you know there’s no shortage of information about why you need a unique value proposition.

You’ve probably even seen a handful of solid examples, but when you go to write your own, you hit a wall.

You’ve got too many competitors, they’re selling the same stuff, and it looks like all the good value propositions are taken.

What can you do? What should you differentiation strategy be?

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How to Create a Unique Value Proposition (with Examples)

A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you.

It’s also the #1 thing that determines whether people will bother reading more about your product or hit the back button. On your site, your value proposition is the main thing you need to test—if you get it right, it will be a huge boost.

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How Creating a Sense of Urgency Helped Me Increase Sales By 332%

A few years ago, I launched a kind of “Groupon deal for musicians.” I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar-string endorsement deal for just $69. The deal was good for only 100 hours, and there were just 5,000 packages available.

I had invested a lot into the campaign. Not only had I spent four months putting it together, but I had also put a significant amount of my personal savings into ensuring that this campaign was everywhere during those 100 hours.

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pilots using checklist prior to takeoff.

What if there were a method—even a process—that you could apply to increase website sales? Wouldn’t that be swell? Well, there is.

I’ve turned it into a checklist.

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Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

There are already a bazillion resources out there that spell out how to “craft the perfect value proposition.” In fact, the whole concept of “unique value propositions” (UVPs)  is — at least at first glance — really Marketing 101 material.

So why keep talking about it? For one very good reason:

Most courses & books on value propositions FAIL to show you how to actually create value proposition through empirical, quantified research.

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Why Buy From You (and Not the Other Guys)? [Rant]

Everyone knows that their website doesn’t exist in a vacuum. However, a majority of websites still act like they do. And that’s costing them business.

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Everything You Need To Know About Designing Valuable Customer Surveys

Conversions are mostly about being relevant to your customers. If what you offer and the way you present it is relevant to your visitors they will convert to buying customers.

Then again if you don’t understand who your customer is or worse it’s “everybody” then you have very little change of being successful at it.

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