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Use five-second tests

Use case

Optimize and sanity-check a design.

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1. Define your five-second test’s objective and goals.

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2. Choose the section of your website or design you want to test.

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3. Write about 3-5 open-ended, non-leading questions to ask the participant after they have viewed the testing image for five seconds.

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4. Define how you’ll measure success for the test. These are your success criteria.

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5. Input your testing image and questions into a testing tool.

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6. Recruit participants for the test.

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7. Share the test with participants. Don't tell them what the questions will be about before the test starts.

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8. Compare participants’ answers to your success criteria.

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9. Look through answers to find patterns, contradictions, and other insights.

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10. Use the insights you found to improve your design’s clarity, messaging, usability, or layout.

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Current Playbook:

Use five-second tests

Oct 31, 2021

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