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Use built-in segments on GA

Use case

Get more detailed data to optimize campaigns.

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1. Choose the data you want to look at more in depth.

Any report in Google Analytics can be broken down into segments.

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2. Click Add Segment to add your first data segment.

Select one or more segments you’d like to add, and press Apply.

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3. Look at the data by the segment or segments you just chose.

You now have 2 separate data segments that you can view separately or compare.

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4. Remove the data segment when it's no longer needed.

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Current Playbook:

Use built-in segments on GA

Aug 01, 2021

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Lesson - Finding Answers: Segments - Part 1

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