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Track a funnel on GA

Use case

Create a funnel that lets you see the drop-off rate and funnel conversion rate.

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1. Set up funnel tracking by going to Admin > Goals > New Goal.

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2. Select a goal for the funnel that fits the goal of your site.

For example, to set up a checkout funnel for ecommerce, choose the Make a payment goal under revenue.

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3. Enter a descriptive name in the Name field.

In our checkout funnel example, we will name it Checkout funnel.

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4. Choose Destination as the success criteria.

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5. Find out the last page that customer visits in the checkout, the page after successful purchase. For most websites, that's the thank you page.

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6. Enter the destination criteria and partial URL.

If the last page is always the same, choose equals to. If the last page varies, use either Begins with or Regular expression.

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7. Turn funnel option to ON.

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8. Enter every page that the customer has to go through to complete the funnel.

In this example, we will set up a checkout funnel. You can find the correct URL for each step or page by going through the funnel yourself. When done, click save.

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9. Go to Conversions > Goals > Funnel Visualization and view the funnel that you have set up.

Below is an example of what a funnel with multiple steps would look like.

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Current Playbook:

Track a funnel on GA

Aug 01, 2021

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Lesson - Finding Answers: Funnel Tracking

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