Experimentation Agency Message Testing Training Pricing Fast Marketing Community Blog Resources Help

Persuade your website visitors

Use case

Drive web traffic towards conversion.

Upgrade for unlimited access to thousands of playbooks on increasing traffic, improving ROAS and more.

Start 7-day trial for $1

1. Write sales copy and messages that are confident, to the point, and framed in the positive.

For example, the language Gain an additional hour every day is more confident and positive than Stop wasting time.

Join the discussion on how to complete this step.

2. Create initial statements to represent a world view that your customers agree with, even if these statements have little to do with what you’re selling.

Start with a compelling value proposition rooted in nostalgia. For example, if your audience represents a particular political ideal, opening with key messages from relevant speeches may engage and align your audience before the sale.

Join the discussion on how to complete this step.

3. Include product shortcomings directly on your website.

By providing clients with a balanced argument, your positive messages will be more believable and hold more value.

Join the discussion on how to complete this step.

4. Use persuasive techniques of emotional design, storytelling, and imagery.

This type of persuasive technique is used often in donation and fundraising campaigns, where images and stories of hardship reinforce the message by speaking to our emotional side.

Join the discussion on how to complete this step.

5. Build online filters to reduce the number of products available, and guide visitors to more specific choices.

Reducing the number of available options will help keep your clients from being overwhelmed.

Join the discussion on how to complete this step.

6. Use repeated messages in your sales copy and ad campaigns.

Use friendly repetition to create a tone of familiarity and liking.

Join the discussion on how to complete this step.

7. Create a sense of urgency by putting numbered limitations or anchors on the quantity your customer can buy.

For example, grocery shoppers who see numerical signs such as Limit 12 per person are inclined to buy more than those who see signs saying No limit per person.

Join the discussion on how to complete this step.

8. Make online sales videos that incorporate the Sullivan Nod.

When you have a list of no more than 5 items, perform a subtle, perceptible incline of the head when you reach the choice that you would like the buyer to make.

Join the discussion on how to complete this step.

9. Include enough data and facts to allow visitors to make up their mind.

Balancing data, facts, and storytelling ensures your messages won’t be misconstrued as too persuasive or cheesy. For example, the dog food brand Go! lists the technical details along with a fun story in their feeding guidelines. Adult: Feed 1 to 1 ¼ cans per 15 lbs of body weight per day; Feed at room temperature and refrigerate unused portion; Love, attention and tummy rubs should be given freely, as often as possible.

Join the discussion on how to complete this step.

Current Playbook:

Persuade your website visitors

Mar 14, 2022

0 votes

Blog - How To Persuade People Online - 17 Lesser Known Jedi Mind Tricks

Request a playbook

Get unlimited access

Thousands of playbooks on increasing traffic, improving ROAS and more.

Sign up now