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Identify and remove spam from GA

Use case

Improve the quality of your Google Analytics data.

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1. Navigate to Acquisitions > All Traffic > Referrals.

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2. Set the date range to 2 months minimum.

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3. Sort by descending bounce rate.

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4. Identify spam traffic sources.

  • Look for traffic sources with bounce rate as 100% and Avg. Session Duration is 0.
  • Usually, spam websites contain words like traffic, SEO, bots, or other words that stand out of the norm.
  • Note down these URLs for the next step
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5. Exclude the spam traffic sources from the Google Analytics view.

  1. Navigate to the Admin section.
  2. Click All Filters.
  3. Click ADD FILTER.
  • The Filter Name should be descriptive, for example, ‘Spam Traffic Filter’.
  • Select Custom, Exclude, and then Campaign Source from the Filter field dropdown.
  • Enter the URLs from your original list to the Filter Pattern section.
  • Select the GA views, you’d like to apply this to and click Add.
  • Press the Save button.
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Current Playbook:

Identify and remove spam from GA

Mar 14, 2022

1 vote

Lesson - Clean Data: Filtering Out SPAM

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