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Create social media retargeting campaigns

Use case

Recapture more leads.

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1. Set a goal for your retargeting campaign.

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2. Identify the specific audience you are targeting for your campaign, based on your retargeting goal.

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3. Create a list of leads or past customers for the target audience by compiling their contact information from your CRM.

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4. Select the social media platform you would like to use for your ad campaign.

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5. Upload the contact list you created and set up a custom audience in the platform’s ad manager for the campaign.

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6. Design a special offer for your campaign that promotes a product relevant to your target audience’s past activity on your website.

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7. Create a photo or video to attract your audience’s attention to the post, and write engaging ad copy that highlights the special offer and encourages click-throughs.

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8. Set up your retargeting ad with the content, offer, target audience, and destination URL you have prepared, and set the ad budget and duration.

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9. Add a UTM code to the destination URL of the retargeting ad to help track your campaign’s success.

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10. Monitor and track the results of your campaign, including your ad reach, click-through rate, conversion rate, and ROI.

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Current Playbook:

Create social media retargeting campaigns

Nov 20, 2021

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