A/B Testing Mastery
with Ton Wesseling
This workshop will up your A/B-testing game a lot. Once finished you will have improved your skills on:
- Knowing when to run or not to run what kind of experiments
- Picking the right KPI to judge experiment results on
- Getting more positive experimentation outcomes (from better prioritization to better hypothesis)
- Business case calculations - knowing what is the real value is of your outcomes
- Securing the future of experimentation in your company
Ton is known for being the founding father of Online Dialogue - thought leaders in evidence based growth. Online Dialogue has been doing conversion optimization projects for over a decade now. They have been helping companies with high numbers of digital customers (like Conrad, Hostelworld, Hotelspecials, ING, Marktplaats (by Ebay), T-Mobile, and Randstad) to embed and maintain a high quality and effective experimentation programme. Ton himself has more than 20 years of experience in online optimization and he still helps and trains companies throughout the world to become really effective in evidence based growth. Ton is recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and digital experiments.