The beauty world waits for no-one. See how the competition stacks up.

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Beauty industry UX Case Studies

  • We surveyed 108 people (55 men, 53 women) to calculate a conversion-focused, validated and standardized survey metric. Participants were surveyed after completing concrete tasks.
  • This report provides the survey results as a percentile rank score for each BeautyUX dimension and compares against competitors in the beauty industry.
Alex Buckingha

“The return that we've seen on our initial 3 months of engagement with CXL exceeded my expectations tenfold. I've been blown away.”

Alex Buckingham CT Shirts
Matthew Kinneman

“CXL always takes a step back and looks at the data. They have really helped us getting more insights into our customers.”

How this report is built

We surveyed 108 people (55 men, 53 women) to calculate a conversion-focused, validated and standardized survey metric.

With the survey question data for 100+ participants, we calculated percentile ranking for the target website and competitor websites across all five UX dimensions (appearance, clarity, credibility, loyalty, and usability) and for a global CUX metric. The figures below are visualizations of the data with explanations of their components.

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BeautyUX Competitive Benchmark

The beauty world waits for no-one. See how the competition stacks up.

“I've been blown away by what CXL has done for us”

Alex Buckingham, Charles Tyrwhitt

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