The world has changed.
So have your customers.

New customer research service that will help you understand the feelings and behavior of your customers.

We help you get your marketing, messaging, and your website current for the new times we’re in.
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In the midst of the crisis, consumer hopes, fears, and buying habits have changed. Has your messaging evolved yet?

Marketing just like before the crisis can come across as tone deaf, and might make you seem irrelevant.

That is why you need brand new qualitative and quantitative research to map out an immediate strategy for these new times. Companies that fail to adapt quickly will endure unnecessary hardship.

Studies analyzing past recessions concluded companies that stay closely connected to customer needs get the most success coming out of the crisis. In other words, user research is more important than ever.

And we’ll help you figure out the best course of action based on this research data.
  • Why prospects actually buy the type of products and services you sell
  • The end benefit they’re searching for (in their own words)
  • What’s holding them back from buying more
  • Where in your sales funnel you’re losing customers — and why
  • Your prospects’ main concerns, doubts, and hesitations
  • Which parts of your website create the most friction

Understand your audience as they are right now

You’re missing out on new revenue because you’re not talking to people in the way they need to be talked to right now.

Do you know what your target audience is thinking and feeling right now? What their new fears and emotional needs are? How do they want to feel? What are the top questions they’re trying to answer? What’s holding them back from spending dollars with you today?

This is where targeted qualitative research comes in. Our team of top conversion experts will gather insights on your customers as they are today. The tools and methods we’ll use to answer these questions for you will depend on a number of factors, such your tech stack and web traffic.
We're likely to use:
  • On-site polling - checking the pulse of your website visitors
  • Customer interviews - talking to your customers, learning about them
  • User testing - identifying where your users get stuck right now, what makes them pause
  • Live chat transcripts - what are they saying and asking now
  • Talking to your support - getting insights from the front line
  • Copy testing - when your customers read your website copy, how does that make them feel? Which parts of your copy are helping, and which parts are turning them away?
  • Competitor analysis - how your direct competition has changed their messaging, what are they doing now, who is demonstrating leadership

Once we have all the data we need, we’ll go deep and analyze everything. We turn data into insights, and make recommendations on the actions you should take now.

Quantitative data intelligence

While companies continue to assess the impacts of COVID-19 on their digital storefronts, chances are that analytics has fallen by the wayside, or that in-house talent doesn’t have the capacity to evaluate the impacts on your digitally owned channels.

In all likelihood, as a marketing leader you’re probably asking the following questions but unable to get acceptable answers:
  • How have shopping behaviors shifted since the start of the pandemic?
  • Are there different user cohorts engaging with my services than before? If so, what are they?
  • Are users searching my website for different products, services, or content than before?
  • Am I providing my users with the information, products or services they need at a time like this?
  • Are my current campaigns effective or are there opportunities to make quick optimization changes or to cut cost?
Our analytics experts can help answer questions like these: consulting on analytics intelligence and performance trends, and provide you with the insights that you’ll need to meet demands of your users in today’s climate.
What's included:
  • User insights and data monitoring
  • Analytics health check
  • Cross-industry insights and trends
  • Implementation insights and trends
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.
Your research engagement starts with a long phone call.
We’ll learn all we can about your business (including asking the hard questions if necessary). 
Next, we’ll set up all necessary data collection.
We'll gather useful data until we have enough to work with.

Finally, we’ll analyze our findings and sum them up for you.
We'll deliver a written report detailing key insights about your customers:
  • Key insights about your messaging, design, and UX
  • Specific changes we suggest you should make to your website. It will give you general feedback and also specific feedback for each page.

The end-deliverable: A strategy for how you need to move forward to emerge as a leader.

At the start of the engagement, we’ll have a long Zoom call with your team to learn all we can about your business and customers.

Next we set up all necessary data collection, and once we have gathered adequate sample size, we go deep into the analysis. As soon as we’re done with the analysis, we’ll sum up our findings into an actionable report.

The end deliverable is a written report detailing key insights about your customers and your website. It will outline specific changes you should make to your website, as well as general feedback on your market and audience, and how your messaging should adapt.
We present all of our findings over a conference call where we answer all of your questions, and discuss implementation.

Full delivery in 3-4 weeks (subject to how fast we can get data from you).


We're only able to take on 3 clients at this time.

First come, first served basis. Research fees paid up front.

Qualitative
research
Starting from
$5,000
Quantitative data intelligence
Starting from
$5,000
Full customer research
(qualitative + quantitative)
Starting from
$7,500
“Overwhelming (in a good way) and high value, quickly actionable and directly correlated to realistic lift.”
Ryan Bonifacino, CMO, Serta
"We never wanted to hire another conversion rate optimization agency. We knew we wanted the best and that was CXL."
Moiz Ali, Founder, Native
“We chose CXL Agency because we wanted to work with the best CRO experts in the industry”
Eric Bruyn, Digital Marketing Manager, Iron Mountain

Talk to a CXL expert

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One of our experts will personally contact you.
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