SaaS and subscription marketing during and after the crisis
The world has already changed. What should change in your marketing and messaging? How to best weather the storm? Crisis periods like this create new leaders. Where lies the opportunity? What action should you take now? Join Guillaume “G” Cabane from G2 and Patrick Campbell from ProfitWell to discuss how to navigate uncertain times in SaaS. Moderated by Peep Laja, CEO of CXL.
Patrick Campbell from ProfitWell
Guillaume “G” Cabane from G2
Who’s on the panel
Guillaume “G” Cabane
G Cabane is a growth marketing expert with a strong ROI focus. For the past 15 years, He has been working on projects covering B2B Growth marketing. G has a special taste for B2B SaaS projects.
He has a passion for projects requiring efficient tracking to deliver a strong ROI and thrive when in charge of a mixed marketing and engineering team.
Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies.
Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.
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