Find the right audiences and grow your business
Learn to use PPC to satisfy all levels of the funnel to better speak to users and get more conversions.
Hosted by Michelle Morgan & Joe Martinez
Start focusing on people over keywords. Learn how to find the right audiences who are going to help your business grow.
To be a PPC marketer you have to know how to connect with people, not keywords. Embrace audiences in PPC and start seeing your conversion metrics improve. Join Michelle and Joe to take your audience-targeting game to another level.
In this webinar, you’ll learn:
- Find your target audiences in a variety of PPC channels
- Better leverage audiences in existing campaigns
- Use audiences through different stages of the buyer funnel
- Understand how audiences can be leveraged across multiple channels
Have any questions?
The webinar will last about 45 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It’s a place for discussions about marketing, growth and optimization.
About Michelle Morgan
Michelle got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to the next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen. In 2018, Michelle won “SEM Speaker of the Year” at the Search Engine Land Awards.
About Joe Martinez
Joe is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. He is a regular contributor to Search Engine Land and has written for PPC Hero, SEMrush, Leadpages, Optmyzr, Unbounce, and AdStage. He has hosted webinars for SEMrush, Unbounce, and Bing Ads. He has also spoken at industry-leading conferences such as SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. In 2017 and 2018, he was named a Top 25 Influential PPC Expert by PPC Hero.
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Find the right audiences and grow your businessLearn to use PPC to satisfy all levels of the funnel to better speak to users and get more conversions.
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