The power of A/B testing (and the many pitfalls)
Outperform your competitors by knowing when and how to A/B test
Hosted by Ton Wesseling
Founder @ Online Dialogue
A/B testing is an extremely powerful methodology that’s essential for validation and optimization but can be misleading because of the many pitfalls.
Find out the golden rules of A/B-testing in this webinar so you can avoid those pitfalls. Gain more knowledge on when and how to A/B test so that you can raise your absolute number of successes.
In this webinar, you’ll learn:
- Why A/B-testing is such a powerful validation and optimization methodology
- How much data you need to set-up a proper A/B test
- How to calculate the value of your A/B-testing program
Have any questions?
The webinar will last about 45 minutes. Have questions? Send them in the webinar chat.
About Ton Wesseling
Ton is one of the most respected practitioners in the conversion optimization space. He’s a sought-after digital optimization expert (over 20 years of experience), and recognized worldwide as an influential thinker, writer, and public speaker on conversion optimization and A/B testing.
He founded Online Dialogue – one of the global thought leaders in evidence-based growth. With his team, he helps and trains companies throughout the world to be effective at data-informed growth.
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The power of A/B testing (and the many pitfalls)
Outperform your competitors by knowing when and how to A/B test
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