The power of A/B testing (and the many pitfalls)
Outperform your competitors by knowing when and how to apply the most powerful research methodology
A/B testing is an extremely powerful methodology that’s essential for validation and optimization but can be misleading because of the many pitfalls.
Find out the golden rules of A/B-testing in this webinar so you can avoid those pitfalls. Gain more knowledge on when and how to A/B test so that you can raise your absolute number of successes.
In this webinar, you’ll learn:
- Why A/B-testing is such a powerful validation and optimization methodology
- How much data you need to set-up a proper A/B test
- How to calculate the value of your A/B-testing program
Have any questions?
The webinar will last about 45 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It’s a place for discussions about marketing, growth and optimization.
About Ton Wesseling
Ton is one of the most respected practitioners in the conversion optimization space. He’s a sought-after digital optimization expert (over 20 years of experience), and recognized worldwide as an influential thinker, writer, and public speaker on conversion optimization and A/B testing.
He founded Online Dialogue – one of the global thought leaders in evidence-based growth. With his team, he helps and trains companies throughout the world to be effective at data-informed growth.
Learn from the the world’s best marketing practitioners
This is just a preview of what you can learn from Ton Wesseling’s course, A/B Testing (refilm) on CXL Institute. The course launches Fri Feb 07 2020.