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Live Panel

Ecommerce marketing during and after the crisis

The world has already changed. What should change in your marketing and messaging? How to best weather the storm? Crisis periods like this create new leaders. Where lies the opportunity? What action should you take now? Join Karl Gilis from AGConsult, Drew Sanocki from AutoAnything and Taylor Holiday from Common Thread Collective to discuss how to navigate uncertain times in Ecommerce. Moderated by Peep Laja, CEO of CXL.

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Drew Sanocki from
Karl Gillis from AGConsult
Taylor Holiday from Common Thread Collective

Who’s on the panel

Karl Gillis

Karl Gilis is a founder and managing partner of AGConsult. He is number three on the list of most influential Conversion Rate Optimization Experts in the world. As an expert in usability and conversion optimization Karl is regularly sought out by both private corporations and federal government agencies to help with their web strategy. 

In his spare time, you can often find Karl cooking or taking photographs. Preferably holding a good glass of wine and a Dominican cigar at the same time.

Drew Sanocki

Over the last twenty years, Drew Sanocki has built, grown, invested in, researched, and sold ecommerce businesses. Today, Drew is the CEO of a nine-figure vertically integrated brand that dominates its category ( He also runs a nine-figure apparel brand (Karmaloop), an eight-figure SaaS business (Teamwork), content businesses, and a variety of software and retails businesses. In his offtime, he writes about his work on

Taylor Holiday

Taylor Holiday is the Managing Partner at Common Thread Collective, a wildly successful Online Sales Agency. Their mission is to help entrepreneurs achieve their dreams by focusing on helping consumer product e-commerce businesses scale from 0 – $20M.

Over the last five years, Taylor has also co-launched QALO, the functional wedding fing for the active life, and 4X400, a modern holding company building a collection of digitally native brands.

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