Product page copy is something that, generally, gets ignored.
Not just the content, but how it is formatted.
In this 3 part study from CXL Institute on eCommerce product pages (part 1 here, and part 2 here), we wanted to explore how elements of a product page affect users’ visual and value perceptions.
This experiment looks at how users view a page and read product text descriptions when the text format changes.
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Bigger images should make you pay more attention to them, right?
Well, maybe. We decided to test that assumption in regards to eCommerce product pages. In this study from CXL Institute (part two of a three part series), we explore how elements of a product page affect users’ visual perception and perceived product value.
This experiment looks at how viewers perceive a product page when the product image size changes.
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What makes a good product page?
Well, there are tons of elements that come together to make a successful product page. These include price, product image, product copy, layout, etc.
One element in particular, product image size, seems to affect the value perception of the product. In this study from CXL Institute (part one of three of a full eCommerce product page study, the others to come soon), we look at product page design, and in particular, how you can increase the value perception of your particular product.
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![How Does Product Copy Format Affect User Engagement? [Original Research]](https://cxl.com/wp-content/uploads/2016/03/study3_aoi_figure-320x160.jpg)
![How Product Image Size Affects Attention and Engagement [Original Research]](https://cxl.com/wp-content/uploads/2016/03/Screen-Shot-2016-08-23-at-4.40.18-PM-1-320x160.jpg)
![How Product Image Size Impacts Value Perception [Original Research]](https://cxl.com/wp-content/uploads/2016/03/shirt2-1-320x160.jpg)