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Influencer Marketing: The Data-Driven Marketer's Guide

Influencer marketing is the talk of the town.

Everyone from the scrappiest startups to the biggest household name brands are investing in it. But if you want to get into it, how do you do it right?

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Ecommerce Best Practice Report 2017

Get data-backed ecommerce guidelines you can implement right away to increase revenue.

If you’re wondering what works best right now in ecommerce, you’re in luck. We have a comprehensive guide (247 guidelines) on ecommerce best practices, all derived from user testing and custom research.

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Product Recommendations

Nowadays nearly every online shop utilizes some sort of product recommendation engine. It’s no wonder—these systems, if set up and configured properly, can significantly boost revenues, CTRs, conversion rates, and other important metrics.

Moreover, they can have considerable positive effects on the user experience as well.

This translates into metrics that are harder to measure, but are nonetheless essential to online businesses, such as customer satisfaction and retention.

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Web Forms

As marketers, we spend countless hours acquiring traffic and crafting persuasive content, but too often we drop the ball at the final stage of the lead gen funnel—form design.

We’ve all heard stories about the impact that forms have on conversion rates, like how Expedia made an extra $1 million per year by removing one field on their form or how Marketo received 34% more leads by experimenting with their form length.

Despite the impact a well-optimized form can have on the bottom line, most marketers still use “paper forms on the web” (web forms that look like forms you’d fill out on paper).

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Spray and Pray Doesn’t Work: How to Identify and Target Micro Segments

As marketers, we’re all trying to improve the customer experience and increase conversions. We have these things in common.

However, some marketers are much better at understanding their customer personas and doing the right kind of research than others.

What is comes down to is that delivering a single message to your entire customer base is an inherently flawed strategy. High-value customers, frequent browsers, seldom purchasers, brand enthusiasts and first-time visitors are all differently characterized and must be engaged uniquely.

This is where customer micro-segmentation comes into play.

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Are You Optimizing Your Site When You Should Be Optimizing Your Traffic?

If you’re like most marketers, you don’t live in an ivory tower.

You try to follow “best practices” with your marketing campaigns and site, but with your limited resources, you have to spend your time on the tactics that make the biggest difference.

Unfortunately, most best practice recommendations don’t take real life into account. Not every company has a well-managed CRM, a call tracking platform, a solid testing strategy and a big testing budget to boot.

While this sort of setup is obviously ideal, most marketers have to make do with far less.

Their CRM is a joke, calls aren’t being tracked and their testing strategy and budget is…well, let’s just say it’s hypothetical.

If this sounds like you at all, at some point you may have found yourself wondering, “What should be my top priority—the one thing that will get me the most bang for my buck?”

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Innovative Testing

Most people stick to one end of the testing spectrum, which is where iterative testing falls. Why? Likely because it’s the most talked about, the most publicized.

However, there is another end of the spectrum to explore, which is where innovative testing falls. Understanding one without the other is a disservice to yourself, your colleagues and your boss / clients.

A solid testing program includes the full spectrum.

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Pricing Experiments You Might Not Know, But Can Learn From

Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference—too low and you miss out on profit; too high and you miss out on sales.

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7 Examples of Effective Cross-selling (and Why They Work)

You should be dedicating resources to encouraging each new and existing customer to increase their spending. If not, you’re missing out on a play that can deliver exponential returns.

Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier.

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. 

In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. 

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Everything You Need To Know About Designing Valuable Customer Surveys

Conversions are mostly about being relevant to your customers. If what you offer and the way you present it is relevant to your visitors they will convert to buying customers.

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