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Community building

In this course, you will learn the foundations of creating communities that inspire meaningful brand engagement. Unlike most marketers who say the word “community” and hope one magically appears, you will take an intentional and active approach to building relationships that is not only good for marketing but good for the people marketing connects.

Unpaid growth levers

Individuals taking this course will leave with a robust understanding of Quora, LinkedIn and how to get booked on Podcast. This course will help students build their personal and company brands and create lasting partnerships in the process.

Introduction to product marketing

Coming soon.

Competitive intel & market research

There are three major pillars to every successful competitive org:

  1. Data
  2. Strategy
  3. Enablement

Most organizations make the mistake of investing in one pillar. It doesn’t work. Two? Still no. In this course, I’ll show you how to stand up each pillar and outline the pitfalls to avoid along the way.

Customer storytelling & proof

Coming soon.

Analyst relations

Coming soon.

Messaging

Coming soon.

Positioning & company story

Coming soon.

Pricing & packaging

Coming soon.

Partner & customer marketing

Coming soon.

Working with the product team

Coming soon.

Sales and customer success enablement

Coming soon.

Hiring product marketers

Coming soon.

Product marketing content

Coming soon.

All courses are included with a CXL subscription.