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CXL is the premium marketing education destination.

Become the ecommerce marketer everyone wants

Build, promote, sell, retain, measure, and grow: become an ecommerce powerhouse that’s in demand.

  • Master acquisition, paid and organic, across a range of channels to drive sales fast
  • Learn about different routes to market and how to succeed with Amazon, marketplaces, and Google shopping
  • Prove yourself in the most challenging discipline of marketing, get certified, and turbocharge your career
  • Excel at strategy: become the expert at retention, journey, experience, and optimizing a tech stack
  • Understand the metrics that matter so your reporting is powerful and compelling, and you can execute effortlessly
  • Access hundreds of playbooks with quick-to-implement ideas that match your business needs
Susan Wenograd

Marketing Consultant

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Taught by leading ecommerce marketers working with brands like Heineken, Crocs and Appsumo.

Ecommerce is the smartest move you’ll ever make.

Owning revenue is the ultimate test for any marketer. That’s why ecommerce marketers demand top $. 

You can master all the elements of ecommerce marketing with this Minidegree. Become a Certified Ecommerce Marketer with a firm grasp of strategy and tactics that will make you the ecommerce powerhouse that companies fight over. All it takes is your effort.

The most in-demand skill-set can be yours.

Ecommerce has grown by at least 10% every year for over a decade.

There are more than 12 million ecommerce businesses in the world today. But marketers who really understand what it takes to succeed….from acquisition through to measurement? They’re in hot demand.

We don’t just teach tactics.

Your product, fulfillment, and customer support are table stakes. It’s the minimum your customer expects, not a way to build a competitive moat.

The biggest ecommerce brands are growing not just because they ship on time but because they understand the strategy it takes to win.

Level up by learning from those who have seen it, done it and made the $. Learn how to use brand, position for under-served market segments, acquire customers for a lower cost than competitors and retain them longer. We teach you all that and more.

Whatever the challenge…we’ve got you covered.

You need more than a solid acquisition funnel to be an ecommerce marketing hero.

That’s why this training teaches you all 4 key areas required to win in ecom:

  • Customer Acquisition
  • Customer Retention
  • Measurement
  • Strategy

Master all 4 and you’ll be ready to call yourself an ecommerce marketer. Wait for those DMs to hit you on LinkedIn when you post this certificate.

What is a Minidegree program?

Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

Everything you need to master ecommerce growth.

We work with industry experts to determine the most relevant topics. What is valuable and in-demand has informed our curriculum more than anything else.

In ecommerce marketing, customer acquisition, retention, and strategy are critical. All fueled by data and your measurement programs. This Minidegree will help you master all relevant acquisition channels, from Facebook and Google ads to email marketing, customer retention, and personalization to selling on marketplaces.

Paid Acquisition

This course will help you understand the current landscape of the Facebook and Instagram environment and what you can do to continue winning in its new era.
Learn how to power up your Facebook ads with top-notch ad creatives.
Maximize ROI on TikTok. Learn to start, optimize and scale TikTok ads.
In this course, you will learn what Google options are amazing, which still require a human touch, and how to be a superior marketer in this environment.
Discover an efficient system for optimizing Amazon traffic and conversions in this course.
Discover how, and when, to create a more granular structure that helps Google's automation rather than hinder it or create more needless work for you.

Organic Acquisition

Learn everything you need to know to optimize your site for SEO, build a content and link-building strategy, and generate more organic traffic and (more importantly) revenue.
Reduce ad costs & harness content marketing for scalable brand growth & revenue.
Learn to leverage email & SMS marketing to sustainably grow your Ecommerce business.

Customer Retention

Implement an excellent customer experience and show the best-in-class techniques that top-performing and leading brands in ecommerce are using.
Understand and utilize your customer journey to increase sales.
This course will outline customer lifetime value strengths and shortcomings, as well as how to utilize customer segmenting to create more targeted retention marketing plans.
Enroll to master creating reality-based customer segments based on their actions and motivations.

Ecommerce strategy

Learn to leverage your traffic volume for greater ROI, and maximize potential by testing the most impactful aspects of your site.
Strategize your way into a flourishing ecommerce brand with unlimited growth potential.
Display products enticingly and optimize paths to purchase no matter where users enter your website or where they are on that path.
Understand the future of retail and why being omnichannel leads to both a healthier brand and happier consumers.
Learn how to leverage personalization to grow your profits and differentiate yourself from your competitors.
Learn everything you need to know to plan and execute meaningful promotions to help drive profitable growth for your business.

Ecommerce measurement

Understand the core metrics driving business growth and how to track them to optimize for maximum profitability.
Learn what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
Discover a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.
Simplify complexity by measuring profitability on a per-unit basis and understand better the health, success, and long-term sustainability of your business.

How long will it take me to complete this Minidegree?

It’s how many hours per week you can put in. If you can do 10-15 hrs/week, you can knock it out in 3 months. This is training that pays back quick. All you need to bring is your best effort.

This online course comes with a certificate to prove completion

Completing this training earns you a CXL certificate of completion you can add to your Linkedin profile.

What our students say about our online marketing courses:

Subscribe to CXL and get access

  • 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL guarantee

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

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Ecommerce Marketing Minidegree: FAQ

The Minidegree is the most complete ecommerce certification you can find, with 5 tracks and over 36h 19min of ecommerce courses.
Here’s all the info you need before starting:

What is ecommerce marketing?

Ecommerce marketing is the process covering the communication, promotion, and messaging that drives customers to stores selling products online, converts them into customers, and retains them in their sales cycle.

What will you learn?

After taking this training, you will:

  • Master winning ecommerce strategy, acquisition, retention and measurement to outperform your competitors
  • Prove yourself in the most challenging discipline of marketing and propel your career
  • Learn all about the best ecommerce strategies and tactics
  • Immediately apply learnings with hundreds of playbooks
  • Get certified and hired with our help

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What does this training include?

Our Ecommerce Marketing training includes 5 tracks, 23 courses, 36h 19min of video material, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the Ecommerce Marketing Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This training program is 36h 19min long.