Master Ecommerce Marketing

Get advanced-level skills in ecommerce marketing:

Master winning ecommerce strategy, acquisition, retention and measurement to outperform your competitors
Prove yourself in the most challenging discipline of marketing and propel your career
Learn all about the best ecommerce strategies and tactics
Immediately apply learnings with hundreds of playbooks

English subtitles Certificate included

Some companies who train their teams at CXL

Taught by the top 1% of ecommerce marketers

Level up by learning from those who have seen it, done it and made the $. Learn how to use brand, position for under-served market
segments, acquire customers for a lower cost than competitors and retain them longer.

Andrew
Faris

Ecommerce
Growth
Expert

Naheed
Adil

Ecommerce
Marketing
Leader

Michael
Maher

Amazon
Ecommerce
Expert

George
Kapernaros

Founder
of
YOCTO

Dave
Recuk

DTC
Business
Expert

Susan
Wenograd

Paid Media
for Ecom
Expert

Build, promote, sell, retain, measure, and grow: become an ecommerce powerhouse.

Ecommerce has grown by at least 10% every year for over a decade.

There are more than 12 million ecommerce businesses in the world today and marketers who really understand what it takes to succeed across the entire funnel are in high demand.

Everything you need to master ecommerce marketing and growth

In ecommerce marketing, customer acquisition, retention, and strategy are critical success factors. All fueled by data and your measurement programs. This Minidegree will help you master all relevant acquisition channels, from Meta and Google ads to email marketing, customer retention, and personalization to selling on marketplaces.

After taking this minidegree, you’ll:

You can master all the elements of ecommerce marketing with this Minidegree. Become a Certified Ecommerce Marketer with a firm grasp of strategy and tactics that will make you the ecommerce powerhouse that companies fight over.

Master acquisition, paid and organic, across a range of channels to drive sales
Learn about different routes to market and how to succeed with Amazon, marketplaces, and Google shopping
Prove yourself in the most challenging discipline of marketing, get certified, and turbocharge your career
Excel at strategy: become the expert at retention, journey, experience, and optimizing a tech stack
Understand the metrics that matter so your reporting is compelling and you can execute effortlessly
Access hundreds of playbooks with quick-to-implement ideas that match your business needs

See Pricing

The ultimate ecommerce training program.
A collection of 23 courses designed to help you master Ecommerce marketing

Minidegrees are collections of individual courses grouped around a theme. The Ecommerce Marketing Minidegree is designed to give you specialist-level skills in Ecommerce Marketing and Growth.

Paid Acquisition

This course will help you understand the current landscape of the Facebook and Instagram environment and what you can do to continue winning in its new era.

Learn how to power up your Facebook ads with top-notch ad creatives.

Maximize ROI on TikTok. Learn to start, optimize and scale TikTok ads.

In this course, you will learn what Google options are amazing, which still require a human touch, and how to be a superior marketer in this environment.

Discover an efficient system for optimizing Amazon traffic and conversions in this course.

Discover how, and when, to create a more granular structure that helps Google's automation rather than hinder it or create more needless work for you.

Organic Acquisition

Learn everything you need to know to optimize your site for SEO, build a content and link-building strategy, and generate more organic traffic and (more importantly) revenue.

Reduce ad costs & harness content marketing for scalable brand growth & revenue.

Learn to leverage email & SMS marketing to sustainably grow your Ecommerce business.

Customer Retention

Implement an excellent customer experience and show the best-in-class techniques that top-performing and leading brands in ecommerce are using.

Understand and utilize your customer journey to increase sales.

This course will outline customer lifetime value strengths and shortcomings, as well as how to utilize customer segmenting to create more targeted retention marketing plans.

Enroll to master creating reality-based customer segments based on their actions and motivations.

Ecommerce strategy

Learn to leverage your traffic volume for greater ROI, and maximize potential by testing the most impactful aspects of your site.

Strategize your way into a flourishing ecommerce brand with unlimited growth potential.

Display products enticingly and optimize paths to purchase no matter where users enter your website or where they are on that path.

Understand the future of retail and why being omnichannel leads to both a healthier brand and happier consumers.

Learn how to leverage personalization to grow your profits and differentiate yourself from your competitors.

Learn everything you need to know to plan and execute meaningful promotions to help drive profitable growth for your business.

Ecommerce measurement

Understand the core metrics driving business growth and how to track them to optimize for maximum profitability.

Learn what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.

Discover a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.

Simplify complexity by measuring profitability on a per-unit basis and understand better the health, success, and long-term sustainability of your business.

This minidegree
comes with a
Certificate

Completing this course earns you an official CXL Ecommerce Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

Marketers choose CXL

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

Team Trial

Ecommerce Marketing Minidegree: FAQs

About this Minidegrees

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What will you learn?

After taking this brand management training, you will:

Master winning ecommerce strategy, acquisition, retention and measurement to outperform your competitors
Prove yourself in the most challenging discipline of marketing and propel your career
Learn all about the best ecommerce strategies and tactics
Immediately apply learnings with hundreds of playbooks

What does this training include?

Our Ecommerce Marketing Minidegree includes 5 tracks, 23 courses, 36h 19min of video material, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the Ecommerce Marketing Certification from CXL, with credentials that you can add to your LinkedIn profile.

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in.

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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