CX Optimization Agency Message Testing Blog Search Start 7-day trial for $1 Upskilling Playbooks Teams Community Find a job Resources Help

Become great at digital analytics

Get advanced level skills in digital analytics. 

This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.

  • Get strong skills in the Google’s suite of analytics tools like Google Analytics, Tag Manager, and Data Studio.
  • Learn data storytelling, presenting insights, and changing minds.
  • Master the discipline of digital analytics.
  • We’ll help you get a job once you graduate.

See plans and pricing   or   Request demo (for teams 5+)

Michele Kiss

Senior Partner @ Analytics Demystified

Some of the companies that train their teams at CXL:

Become a pro at digital analytics

Professionals with deep knowledge in one area – like digital analytics – are in high demand. Whether you work in marketing, CRO, or UX – without data skills you’ll become obsolete. This program will turn you into a data-driven specialist who can set up any needed tracking, and turn data into insights and money.

Digital analytics is the most sought after specialization in this era of data-driven marketing.

What is a Minidegree program?

A Minidegree is a curation of self-paced video courses organized by topics (tracks), so you can learn at a speed that suits your schedule. With optional assignments to apply what you learned.

In this online training program…

…you will learn digital analytics using the Google’s suite of tools, from Google Analytics to Tag Manager to Data Studio.  In addition, you’ll get skills like data storytelling, how to successfully communicate with stakeholders, working with Excel / Google Sheets, and more.

By the end of this program, you’ll have the skills that the market wants – and you need – to accelerate your career – and a certificate you can rely on.

Bjørn S.

I thought I was quite proficient at analytics, but taking this course was a huge, well-deserved slice of humble pie. It took me from the top of mount stupid, down into the valley of despair, and across to the foothills of the slope of enlightenment. Worth the time.

Sebastian Grünwaldt

Overall top notch content, reaching pro/guru level towards the end… a very ambitious degree to reach!

Andrew Guerrazzi

Definitely received gains from the minidegree.

What I learned in the Tag Management section, I’ve already been able to apply. Also, the information on Regex and the Excel for marketers section have made my work easier and really has saved me several hours so far.

I feel it was time well spent. I now have a good understanding of GA, Tag Management, and overall it gave me a pretty complete understanding of how web analytics works (something I did not have before taking this course).

Massive Demand for Digital Analysts | Google Analytics Certification

Massive demand for analytics talent

There’s much more demand for digital analysts than there are qualified professionals. Laws of demand and supply result in high salaries. There’s never been a better time to get into digital analytics than right now.

If you do a search on LinkedIn right now for jobs requiring Google Analytics and Tag Manager skills, it’s in the multiple thousands.

What you’ll learn and how

A practical, hands-on curriculum – built by leading practitioners – will teach you the right skills for the marketplace.

We’ve worked alongside industry experts to determine the most relevant topics. What’s useful and in-demand has informed our curriculum more than anything else.

Classes are taught by various top practitioners, well-known names in the industry. Program content is a curation of self-paced video courses, so you can learn at a speed that suits your schedule.

Lessons include optional assignments to apply what you’ve learned.

4 cumulative tracks, 58h 13min of videos & study material

Minidegrees are collections of individual courses, grouped together around a theme. Digital Analytics Minidegree is designed to give you advanced level skills in digital analytics.

All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

1 Google Analytics

Recommended event video viewings: 4

Analytics fundamentals

Click on the lesson to the right to read about the basics of digital analytics.

Google Analytics 4

Google Analytics 4

Learn everything you need to get started with GA4.

This course will teach you everything you need to get started with GA4 properties by providing hands-on experience.

Google Analytics for beginners

Google Analytics for beginners

Go from zero to effective in using Google Analytics

Start using Google Analytics data to improve product, marketing, and strategy decisions – in no time.

analytics reportsevent trackingbehavioral data analysis

Intermediate Google Analytics

Intermediate Google Analytics

Extract expert-level marketing insights from Google Analytics

Apply intermediate-level Google Analytics skills to enhance your marketing strategy with data-driven insights.

attribution | custom reports | data audits

Google Analytics audit

Google Analytics audit

Learn how to audit and propose solutions to Google Analytics issues

Get a structured approach to diagnose and fix any account so you can trust your data and make the most of your digital marketing dollars.

auditing | analytics | google analytics

Using analytics to find conversion opportunities

Using analytics to find conversion opportunities

How to identify conversion opportunities with Google Analytics.

Total time: 54 min

Analytics expert Jeff Sauer explains how to identify conversion opportunities via digital analytics.

In this course, you will learn to:

  • Determine appropriate goals & filters
  • Set conversion goals
  • Better understand your audience
  • Evaluate traffic quality
  • Understand the implications of key metrics such as bounce rate & page value
  • Use segments & secondary dimensions
  • Interpret potential errors in your data
  • Using event tracking
  • Audit your analytics
A/B testing foundations

A/B testing foundations

Learn how to run statistically valid A/B test and what to test at an introductory level.

In this course you’ll learn how to run statistically valid A/B test and what to test at an introductory level. You should take this course if you want to learn why, when and how to run A/B test.

2 Presenting data

It’s not about data, but insights. This track teaches you how to work with data, how to present insights from it and how to persuade minds with data.

Excel and Sheets for marketers

Excel and Sheets for marketers

Everyone thinks they know Excel, but this dismissive assumption may be costing you a lot of growth opportunities and wholly avoidable headaches.

Find actionable marketing insights using Excel and Google Sheets

pivot tables | named ranges | VLOOKUP | string manipulation

Google Data Studio

Google Data Studio

Learn to create impressive, time-saving reports with Data Studio

Learn to create more insightful reports and save time in the process with Data Studio.

reporting | analytics | CASE formulas | visualization



Learn to automate insightful reports with Google’s lightning-fast analytics data warehouse.

Learn to automate insightful reports with Google’s lightning-fast analytics data warehouse.

analytics | automated reporting

Facebook analytics

Facebook analytics

Become a savvy Facebook Analytics user in an hour.

Learn the basics skills necessary to use Facebook Analytics including how to create funnel reports, the pro’s and con’s of the LTV report, measuring outcomes from Facebook posts, and more.

Data presentation and visualization

Data presentation and visualization

Learn how to present data to change minds and facilitate action.

Drive stakeholders to take action with the results of your reports and analyses

data reports | sparklines | charts | presentation

3 Google Tag Manager

Learn the ins and outs of Google Tag Manager. From deploying tools to advanced javascript.

Google Tag Manager for beginners

Google Tag Manager for beginners

Master fundamentals of Google Tag Manager

Apply basic GTM knowledge for increased power and control over data measurement.

tracking  |  the data layer  |  tagging

Intermediate Google Tag Manager

Intermediate Google Tag Manager

Unlock the true power of Google Tag Manager

Use intermediate-level GTM knowledge for greater data governance and control over tag management.

tags | variables | triggers | GTM APIs

The Measurement Matrix

The Measurement Matrix

Instead of staring at “data”, you’ll learn how to use the Measurement Matrix to improve your implementation so it produces real, actionable insights.

Learn a framework that shows how planning, building, reporting, forecasting, and optimizing work together in implementations.

Google Tag Manager | Reporting | Data collection

Advanced Google Tag Manager

Advanced Google Tag Manager

Turn your website into a tracking machine by mastering Google Tag Manager

Understand GTM and its data model, learn useful Javascript skills, and automate tasks using the GTM programmatic API.

JavaScript | the data layer | GTM API

4 Attribution



Learn how attribution makes your marketing work.

This course will help the students understand what data they have and how to understand consumer behavior to drive value for organizations moving forward.

attribution | consumer behavior | analytics

5 Final exam – Digital Analytics

Complete all required courses in the 4 tracks, then take this exam.

Final exam - Digital Analytics Minidegree

Final exam – Digital Analytics Minidegree

Pass this exam in order to earn your certificate of completion. You need a 90% or higher to pass. You can re-take the exam after 24 hours.

World class instructors

Chris Mercer

Yehoshua Coren

Charles Farina

Lea Pica

Judah Phillips

Jacob Shafer

Simo Ahava

Fred Pike

Ian Littlejohn

Is this program right for me?

It’s ideal for

  • Full-stack marketers / marketing generalists who want to specialize
  • People who want to join growth teams
  • UX folks working with data and want to get better at it
  • Conversion optimization specialists who want to level up in analytics

The skills you gain are industry-agnostic: you can apply them equally well in ecommerce, SaaS or B2B enterprises.

This program is designed to take participants from novice to advanced level specialists. Being a naturally analytical person helps as do technical skills. Interest in analytics and curiosity in general is a must.

You don’t need to be able to write javascript code, but tech skills will help you be a better analyst – so we do recommend you learn javascript down the line. Codeacademy has great free courses on it.

How long will it take me to complete this program?

This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 8 months. If you can do 10-15 hrs / week, you can knock it out in 2 months.

Show off your hard-earned skills and strengthen your profile

LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

Sign up for CXL and get access

  • 60+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 9 Minidegrees that give you advanced level skills

The CXL guarantee

  • Guaranteed return on time spent or your money back.
  • You can immediately apply learnings and improve your results.

Need help convincing your boss?

Click here for a pitch deck, swipe files and tips.

See plans and pricing   or   Request demo (for teams 5+)