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CXL is the premium marketing education destination.

Become great at
conversion optimization

Top 1% conversion optimization experts get paid the most and work on their own terms. This CRO certification training program will turn you into one.
  • Learn to build and run world-class optimization programs
  • Master everything there is to master about A/B testing
  • Immediately apply learnings with hundreds of playbooks
  • Network and get peer support in our exclusive community
  • Get certified and hired with our help

Minidegree length: 58h 28min

Peep Laja

Founder @ CXL

Sign up now

English subtitles Certificate included

Taught by top 1% conversion experts from companies like Speero, Convoy and CXL.

Start getting more and bigger wins

Getting results you want with conversion optimization and experimentation is all about knowing what to do. It’s a field where you need to know a lot about a lot, and this program contains it all.

After completing it you will

  • improve your skills in conversion optimization, UX, and web analytics,
  • understand what works on websites, and what doesn’t,
  • develop better A/B tests that win more often.

Introduction video

What is a Minidegree program?

Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

Change your results with world-class conversion optimization training

The Conversion Optimization Minidegree by CXL will teach you the methodologies and processes needed to get more wins and bigger wins.

You will develop in-depth knowledge in conversion optimization (driving growth without spending more) and learn processes that you can replicate across any web property.

Access to expert takeaways + guidance can be a game changer when you’re wading through the sea of unreliable and inaccurate information out there.

You shouldn’t be operating without this kind of help.

A program designed to develop true professionals

This in-depth conversion optimization training program will help you become a top conversion optimizer. The skills you gain will benefit you for years to come. You’ll learn how top conversion rate experts in the world approach conversion optimization.

This program will teach you the methodology, tools, and the mindset needed to become a successful optimizer – and make any website sell.

Learn a systematic, repeatable process

True conversion optimization is not about guesswork or running random tests. It’s a process. It’s what separates wannabes from conversion pros. Amateurs think in terms of tactics, while the pros uncover the real issues by following a proven methodology.

After this program, you’ll be able to systematically identify all the places where a website is leaking money, figure out exactly why, create data-backed hypotheses, run tests for learning, and improve your customer theory.

Unique content you won’t find anywhere else

Conversion Optimization Minidegree is the only advanced level CRO training program in the world.

Internet is full of superficial level content on this. More and more junk information is popping up on blogs and places. The best way to learn is from practitioners who’ve been doing this for years and years. We’ve got the best names in the industry to teach you this stuff.

Jeff B.

The curriculum was extremely diverse and comprehensive. It covered all aspects of Conversion Optimization from analytics, to behavior research, psychology, test setup, statistics, etc.

You can dive deep into areas you are not expert in, and bolster other areas you are already strong in.

Winston C.

Once I got into the actual courses, I realized that this was indeed going to be the serious content I was expecting.

Suffice it to say that I’m taking notes.

Steph L.

The most practical and relevant CRO course I have found.
They give you loads of extra materials, guides and templates to work from. Every course is run by a specialist in that field so its relevant to the times.

Will Gray

The Maximizing Audiences for PPC was f*cking excellent!!! I watched the videos many times and recently used some of their tactics and it’s working! CXL ain’t nuttin’ but the truth.

Brandon V.

CXL gave my team the tools to create and run a successful growth team. We were running tests without any thought behind them.

I now have the methodology to be more successful in my day-to-day tasks, and to further my career.


Jonathan R.

CXL showed me how to go from no optimization program to a fully matured program, and how to handle all the nuances that pop up along the way.

Radvilas Š.

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Bill Angelos

The CRO Minidegree was great.

I previously took the CRO certification from Digital Marketer, and holy crap was I not prepared for how little I knew about CRO before enrolling in CXL’s CRO Minidegree.

I thought I learned a lot, but when I saw what CXL offered vs what they had… it was clear to me that what I thought was a pretty decent course was really something that just covered the tip of what your program touched on.

John O.

This platform truly helped develop my career.

I went from specialist to Head of CRO in 7 months. Many “right timed events”, I agree, but CXL made me confident.

The hours that I spent covering all the lessons were more than enough to avoid imposter syndrome. I was ready when I needed to be.

Josh R.

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

5 cumulative tracks, total of 58h 28min of videos & study material – designed to make you better at CRO.

Minidegrees are collections of individual courses, grouped together around a theme. Conversion Optimization Minidegree is designed to give you advanced-level skills in conversion optimization.

0% complete: Completed 0 courses out of 20.

1 Foundations

Intro to CRO

Intro to CRO

Learn what CRO is all about

Whether you are new to conversion rate optimization, or looking to improve your CRO program, this course will teach you how to build a foundation for success. This includes the skills, tools and organization needed to optimize digital content.

Best Practices

Best Practices

CRO best practices to start with.

Total Time: 1 hour 30 minutes

Half the money I spend on advertising is wasted;
the trouble is I don’t know which half.”

John Wanamaker, marketing pioneer and father of modern advertising

Product messaging

Product messaging

Stop letting amateur copy wipe out your conversions

Improve your messaging strategy through customer research and analysis.

voice-of-customer research | value propositions | copy design

People & psychology

People & psychology

Understanding how people work, so you could convert them.

Total Time: 2 hours 30 min

People are irrational. People are cute. People are bad. People are good. People are all kinds of things – and science hasn’t figured us out yet.

You can spend years in universities studying human behavior. This course is not aiming to compete with those programs, but will teach you some of the more important concepts that you need to be aware of.

What is also important to keep in mind is that while internet and technology have changed at a rapid pace, the human brain has been pretty much the same for millions of years. And probably will continue to be.

Intro to Neuromarketing

Intro to Neuromarketing

Introducing the discipline, and contextualizing it in the modern landscape of internet marketing.

The marketing industry desperately needs a shift in thinking.

If you’ve never heard of neuromarketing before, this course will introduce the discipline and contextualize it in the modern landscape of internet marketing.

Total Time: 2 hours

Landing page optimization

Landing page optimization

Increase conversion rates on any landing page you work on.

Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.

conversion research | wireframing | copywriting

2 Conversion Research

This is the most important part of conversion optimization process. Conversion research done right ensures that you’ll be tackling the right issues which leads to more wins and bigger wins.

Conversion Research

Conversion Research

CRO is 80% research and 20% experimentation. You need conversion research to get sustainable results over time. Learn this or fail.

Total Time: 4 hours 20 min

A man comes to a hospital. “I’m sick,” he says. “We’ll fix you right up”, says the doctor – and leads him to an operating room where he performs immediate surgery. The man is cured!

Now that never happens. You need to diagnose the patient before you know how to treat him. Sounds plain obvious, doesn’t it? Not so in the conversion world!

User research

User research

Make smarter decisions. Build better products. Get happier customers.

Learn how to build the right product by talking to your customers.

user interviews | user analysis

Course length: 3h 10min

We suggest watching this course as Megan Kierstead provides you with a comprehensive introduction to User Research.

Heuristic Analysis frameworks for conversion optimization audits

Heuristic Analysis frameworks for conversion optimization audits

Find massive conversion opportunities faster than ever.

Apply strategic, structured frameworks to improve your optimization program.

heuristic evaluation | user behavior analysis | prioritization

Google Analytics audit

Google Analytics audit

Learn how to audit and propose solutions to Google Analytics issues

Get a structured approach to diagnose and fix any account so you can trust your data and make the most of your digital marketing dollars.

auditing | analytics | google analytics

Voice of Customer data

Voice of Customer data

Learn how to become truly customer-centric.

Learn how to be truly customer-centric, and drive growth with understanding how your customers feel.

user surveys | survey data processing | personas

3 Testing

How to prioritize test hypotheses? How to run tests? When to stop tests? How to analyze results?

A/B testing foundations

A/B testing foundations

Learn how to run statistically valid A/B test and what to test at an introductory level.

In this course you’ll learn how to run statistically valid A/B test and what to test at an introductory level. You should take this course if you want to learn why, when and how to run A/B test.

Testing Strategies

Testing Strategies

When to run what kind of tests.

Total Time: 54 min

Once you know how to run tests, the next step is to know when to employ which A/B testing strategy.

Statistics for A/B testing

Statistics for A/B testing

Master statistical hypothesis testing for optimized A/B tests, informed decision-making, and precise results interpretation.

Understand statistical hypothesis testing to execute efficient A/B tests and correctly interpret results.

significance and confidence intervals | sample size and statistical power | various types of tests

A/B testing mastery

A/B testing mastery

Start making more money with your online experiments

Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from your optimization efforts.

running experiments | customer base studies | prioritization

Advanced experimentation analysis

Advanced experimentation analysis

Be able to go into the data yourself, understand it, query it, and perform advanced statistical techniques

Learn how to work with advanced testing strategies, data science, and statistics using common sense language and minimal math.

metric building | regression discontinuity designs | statistics

4 Optimization strategies

Different optimization approaches for different circumstances.

Brian Cugelman - CXL

Digital psychology & behavioral design training

Understand what motivates your customers to convert.

Learn the essence of behavioral design, while developing a broad perspective on the psychology of online behavior.

emotional design | cognitive psychology | design audits

Applied neuromarketing

Applied neuromarketing

Understanding how your customers’ brains work, make more money.

Leverage knowledge of the human brain and buyer behavior to increase sales.

user behavior | emotional resonance | attention and perception

5 Conversion Optimization Program Management

How to manage a CRO program: tool, people, reporting, scaling and selling.

Experimentation program management

Experimentation program management

Get larger experimentation wins, more team engagement, and more management buy-in for your experimentation program.

Get larger experimentation wins, more team engagement, and more management buy-in for your experimentation program.

CRO Agency masterclass

CRO Agency masterclass

Learn how to start, build and grow and streamline your CRO agency.

Learn how to best sell CRO services as an agency, and manage those projects once you have the clients.

lead generation | productization | client relationships

6 CXL Certificate Exam

Complete all required courses in the 5 tracks, then take this exam.

Final exam – CXL Conversion Optimization Certificate

Pass this exam to earn your certificate of achievement. You need a 90% or higher to pass. You can re-take the exam after 6 hours.

How long will it take me to complete this Minidegree?

This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 6 months. If you can do 10-15 hrs / week, you can knock it out in 3 months.

Show off your hard-earned skills and strengthen your profile.

LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

Learn marketing on the job.
Get better results with networking.

Our Community gives you peer support for every marketing task you face.  90% of marketing tasks are not unique. Someone has already figured it out. Achieve more with less hassle.

  • Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support.
  • Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels.
  • Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Subscribe to CXL and get access

  • 100+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills
  • Community with 2000+ playbooks and peer-support

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL guarantee

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

Need help convincing your boss?

Click here for a pitch deck, swipe files and tips.

Subscribe to CXL

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Conversion Optimization Minidegree: FAQ

This Minidegree is the most complete conversion optimization training program you can find, with 58h 28min of videos and study material created by top 1% experts.

Here’s all the info you need before starting:

What will you learn?

After taking this training, you will:

  • Learn to build and run world-class optimization programs
  • Master everything there is to master about A/B testing
  • Immediately apply learnings with hundreds of playbooks
  • Network and get peer support in our exclusive community
  • Get certified and hired with our help

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What does this training include?

Our Conversion Optimization training includes 5 tracks, 20 courses, 58h 28min of video material, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the Conversion Optimization Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This training program is 58h 28min long.