Data-Driven Marketing Courses Delivered by the Best

When you’re on your way to becoming great

CXL Institute is for people serious about building skills, and putting in the work.

Get advanced level skills with our expert courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.

  • World’s leading practitioners teaching you their best stuff.
  • 50+ online courses on all things data-driven marketing. New courses added each month.
  • 5 Minidegrees to give you advanced level skills. Pass final exams and earn certificates.

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Some of the companies that train their teams at CXL Institute:

The half-life of digital marketing know-how is about 2.5 years

Everything is changing, rapidly. Standing still is falling behind.

The winners are adapting. There’s an army of hungry, motivated people eager to develop new skills.

If you’re not continuously learning, you’re on the road to losing. Top players dedicate 2-4 hrs/week to just learning.

The future belongs to T-shaped marketers

Click to see the T-shape you’d get with us

The best marketing teams in the world today have T-shaped, domain-agnostic talent. In-depth skills in multiple disciplines, and broad knowledge across the company.

The ever-extending T-shape is not about a destination, but a commitment to neverending personal growth.

With the exponentially increasing rate of change, T-shaped marketers have a competitive advantage, now more than ever.

You need deep knowledge across the full funnel—deeply versed in analytics, well-versed in content, well-versed in landing page design, all of it. And broad knowledge across your whole company and how it all fits together.

This is what we focus on at CXL Institute.

Get advanced level skills with our Minidegree programs

All included with your All-Access subscription.

Conversion optimization

Learn skills and know-how to deliver consistent revenue gains on any website you optimize.

optimization best practices | conversion research | testing strategies | CRO program management

Total time approximation: ~106h

Customer acquisition

Customer Acquisition Minidegree is predominantly focused on how to get customers via paid and organic channels + relevant measurement.

Digital Marketing | SEO | Paid Acquisition

Digital analytics

Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.

Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs

Digital psychology & persuasion

Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.

neuromarketing | persuasion | applied behavioral psychology

Growth marketing

Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.

data and analytics | growth channels | experimentation

Access to our full catalog: 50+ courses on all things data-driven marketing

On-demand courses, 100% online. Fully self-paced. New courses added each month. See upcoming list here.

Click here to see the full list of courses »

Learn from the best to become the best

CXL Institute brings you in-depth certification training programs and online courses by world-class practitioners. New courses added every single month.

All of our instructors are hand-picked and carefully vetted. We always ask – who is the best at <insert subject matter>? And then get that person to teach their craft.

Yehoshua Coren

Yehoshua Coren

Stefania Mereu

Stefania Mereu

Chris Mercer

Chris Mercer

Val Geisler

Val Geisler

Jessica Best

Craig Sullivan

Craig Sullivan

Drew Sanocki

Drew Sanocki

Momoko Price

Momoko Price

Learn 3x faster with the right instructional design

Will Thalhemier
Dr. Will Thalhemier

Just passing on information is not enough for learning.

CXL Institute courses use training methods that are based in evidence and proven to be effective and focused on improving performance on the job.

Our teaching methodology comes from Dr. Will Thalheimer, one of the leading research experts on evidence-based and performance-focused training methods.

“When I see the CXL Institute Certificate on a job application, it is an immediate stamp of approval. It means that the applicant has been trained by the best in the world, and that he or she learned CRO fundamentals like conversion research, web analytics, UX and testing strategy.”

Michael Aagaard, Senior Optimizer

Sign up for CXL Institute and get access to

  • 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 4 Minidegrees that give you advanced level skills
  • Talk recordings by world class practitioners at CXL Live and Elite Camp

The CXL Institute guarantee:

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

Need help convincing your boss?

Click here for a pitch deck, swipe files and tips.

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