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Write effective Google search ad text

Use case

Grab attention in search results and increase qualified ad clicks from potential customers.

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1. Familiarize yourself with Google search ad components and character limits.

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2. Define the core purpose and goal of your search ad.

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3. Review current ads in the search results for your target keywords to understand the context in which your content will live.

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4. Keep your copy short, concise, and focused on your core goal.

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5. Include a call to action that outlines why your audience should click on the ad.

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6. Use specific proof points that focus on audience pain points and needs.

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7. Align your ad copy with the wording on the landing page to which it links.

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8. Create multiple ad variations, including different CTAs, landing pages, and variations on your brand or product name.

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9. Proofread each ad variation for spelling and grammar. Look for misplaced commas, incomplete sentences, or inconsistent capitalization.

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10. Review ad performance to evaluate which copy variation is most effective.

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Current Playbook:

Write effective Google search ad text

Nov 12, 2021

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