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Use video marketing to close more sales

Use case

Close more sales and increase conversions.

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1. Interview your sales team, your customer support team, and your internal staff and ask them about questions they frequently receive from prospects in the final stages of the customer journey.

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2. Review your customer journey and buyer personas. Define the top questions, concerns, pain points, and information a prospect needs when evaluating or considering your product, or in the decision justification step before checking out.

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3. Create video case studies using customer interviews, voiceovers of pre-existing sales data or statistics, before-and-after success stories, or animated whiteboard sketches if the casual style is appropriate for your brand.

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4. Use tools like SpyFu, WooRank, BuiltWith and SEMRush to do a competitive analysis of competing products or services, then create [competitor] alternative videos or [competitor] versus [your brand] videos.

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5. Create use case videos or product feature videos that clearly show the benefits that your ideal customer needs.

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6. Build webinars or video courses that educate your audience, teach the lead how to become your ideal customer, and showcases your product.

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7. Include a CTA in all videos that goes straight to your product page or, if your time and budget allows, a video post-click page that eliminates all distractions and gives them one specific, clear way to start a trial or make a purchase.

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8. Run a retargeting campaign that shares a specific, targeted video to prospects that started a trial but did not buy, started but did not finish the checkout process, or took other actions that indicated high purchase intent.

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9. Run video ad campaigns on platforms such as YouTube, using comparison or product feature videos and targeting the content of your main competing brands or competing products.

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10. Create a list of all available videos and instruct your sales and customer service teams to share videos with prospects when video-specific questions or conversations come up.

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Current Playbook:

Use video marketing to close more sales

Oct 30, 2021

-1 votes

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