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Use the filters in Google Search Console

Use case

Understand your website’s performance and areas that need improvement.

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1. Click on Search Results in the Performance in the side menu of the Google Search Console dashboard.

This report can display up to the past 16 months of available data.

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2. Add or edit search filters at the top of the screen to customize the data in the report.

You can filter results by:

  • Search type: The type of search that was performed, including web, image, video, or news.
  • Page: Display results that pointed to a specific URL on your website.
  • Query: View specific keywords that you want to rank for.
  • Device: Traffic that originated from desktop, mobile, or tablet users.
  • Country: The country of the users.
  • Date: See a specific date or date range.

You can also layer more than one filter to get more specific with your results. For example, if you wanted to view the metrics for mobile users in the U.S. who clicked through to your website’s services page during the past week, you would add the following filters:

  • Device > Mobile
  • Country > United States
  • Page > (enter URL)
  • Date > Last 7 days 
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3. Click the Compare tab within a filter to select two options and view the results side by side.

For example, use the Device filter to compare the number of impressions from desktop and mobile search results. You could also choose to compare click-through-rates between two of your web pages using the Page filter to determine which page is receiving the most traffic.

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4. Customize your results on the report by changing the functional operator in the filter settings and adding a value to filter.

You can use:

  • URLs containing: Includes the value you enter.
  • Exact UL: Is an exact match for the value.
  • URLs not containing: Excludes results that include the value.
  • Custom (regex): Regular expressions filters. Check out googles tips on how to use them.
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5. Look for pages that are performing well, are low-performing and need additional revision, or seem to have issues for certain audiences.

Use the report to view impressions, clicks, click-through rates, and Google search rankings for pages on your website. For example, if you compared metrics between desktop and mobile search results, and the bounce rate for mobile users was much higher than for desktop users, this might indicate that you need to further optimize your website for mobile devices.

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Current Playbook:

Use the filters in Google Search Console

Oct 24, 2021

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