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Repurpose content for lead generation

Use case

Drive more leads and enhance the sales funnel.

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1. Identify content that has been successful in generating awareness and engagement, but unsuccessful in driving leads.

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2. Analyze content that has been successful in driving leads to find common takeaways that can be applied to the repurposed content.

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3. For each piece of content being repurposed, determine the single value proposition that could cause your audience to become leads.

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4. Decide on a format for each content piece being repurposed that lends itself to lead generation.

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5. Rewrite, reformat, and republish the repurposed content piece on its new channel.

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6. Promote your repurposed content for audience segments most likely to become leads.

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7. Analyze your repurposed content one month after its publication date to determine lead gen impacts after your adjustments.

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Current Playbook:

Repurpose content for lead generation

Nov 13, 2021

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