Experimentation Agency Message Testing Training Pricing Fast Marketing Community Blog Resources Help

Remove internal hits on GA

Use case

Exclude internal visits to the website to base your decisions only on real customer data.

Upgrade for unlimited access to thousands of playbooks on increasing traffic, improving ROAS and more.

Start 7-day trial for $1

1. Find out your current IP address by searching my IP address on Google.

Join the discussion on how to complete this step.

2. In Google Analytics, go to Admin > Filters > Add Filter.

Join the discussion on how to complete this step.

3. Create a filter based on the IP you want to exclude. In most cases, a regular IP filter will work fine.

Make sure to write a filter name that you will be able to understand later on. For example, describe exactly what you are filtering.

This example used a simple IP filter. Filter type – Predefined→ Exclude→ traffic from the IP addresses→ that are equal to→ IP address. This will work for most use cases.

Join the discussion on how to complete this step.

4. Click apply, and you won't record visits from this IP address.

Join the discussion on how to complete this step.

Current Playbook:

Remove internal hits on GA

Mar 14, 2022

0 votes

Lesson - Clean Data: Removing Internal Hits

Request a playbook

Get unlimited access

Thousands of playbooks on increasing traffic, improving ROAS and more.

Sign up now