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Optimize images

Use case

Present a consistent brand image and make your website accessible and fast.

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1. Choose high-quality images that add value to the content.

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2. Verify that each image conforms to your brand and your style guide.

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3. Reduce the file size.

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4. Choose the right file format based on the intended use and image properties.

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5. Rename image files with a descriptive name in plain language.

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6. Use a logical URL structure for images.

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7. Place images near relevant text and context.

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8. Add descriptive image alt-text.

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9. Make sure your images are responsive.

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10. Add images to your sitemap.

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Current Playbook:

Optimize images

Nov 02, 2021

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