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Optimize B2C ads

Use case

Engage and convert your audience.

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1. Review your target audience’s online habits and channel preferences.

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2. Perform a competitive analysis on the channels your audience uses most.

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3. Define your B2C ad goal and set a budget.

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4. Research and set performance benchmarks for ads on the same channels in your industry.

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5. Write and design creative that aligns with channel best practices and other audience touchpoints with your brand.

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6. Create 3-4 ad variations to test against each other on each channel.

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7. Launch your ads on a limited budget to test creative and audience parameters.

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8. Review your ad performance after 1-2 weeks to measure initial audience response.

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9. Optimize your ads based on the initial review and launch with your full budget.

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Current Playbook:

Optimize B2C ads

Oct 31, 2021

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