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Conduct a rebranding process

Use case

Align with audience preferences and optimize marketplace positioning.

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1. Define your brand’s core competitors based on key customer pain points and differentiators.

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2. Survey your target audience about their preferences.

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3. Plot your brand’s and competitors’ current positioning using key differentiators.

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4. Identify a realistic positioning goal based on your brand’s core competencies and competitive perceptions.

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5. Perform an audit of brand assets that are currently in use.

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6. Create a new brand asset and supporting value propositions.

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7. Review and refine your brand voice to optimize messaging effectiveness.

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8. Sell your rebrand and its benefits to internal stakeholders.

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9. Prioritize the update of each of your current brand assets based on their visibility and impact.

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10. Launch your updated brand to external audiences with a key marketing piece, like website redesign or brand anthem video.

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Current Playbook:

Conduct a rebranding process

Nov 02, 2021

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