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Gather ideas for marketing events

Use case

Increase brand reach.

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1. Research the types of events your audience typically attends, like trade shows for business buyers or festivals for local consumers.

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2. Set specific goals for your event that align with your larger marketing goals.

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3. Set a budget for your event to zero in on the type of event you can host or attend.

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4. Ask your sales team about event types and ideas they believe would accelerate sales and improve conversions.

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5. Ask your customer success team about event types and ideas that may increase customer satisfaction and loyalty.

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6. Analyze existing marketing content to see if any specific topic was successful enough to be expanded into a marketing event.

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7. Work with your local chamber of commerce on event opportunities relevant to your brand.

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8. Survey your audience about potential new ideas for events at existing events you host or participate in.

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9. Talk to current brand partners about ideas for co-hosting an event targeted to the same audience.

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Current Playbook:

Gather ideas for marketing events

Nov 09, 2021

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