CX Optimization Agency Message Testing Blog Search Start 7-day trial for $1 Upskilling Playbooks Teams Community Find a job Resources Help

Do eye-tracking tests for optimization

Use case

Gain UX insights and improve your interface.

Upgrade for unlimited access to thousands of playbooks on increasing traffic, improving ROAS and more.

Start 7-day trial for $1

1. Decide if the eye-tracking testing investment is necessary based on what type of results you’re looking for and what tests you’ve already run.

Join the discussion on how to complete this step.

2. Define the specific test objective, goals, key metrics, and desired deliverables.

Join the discussion on how to complete this step.

3. Design the tasks that users will perform during the test.

Join the discussion on how to complete this step.

4. Recruit participants with consent to perform eye tracking.

Join the discussion on how to complete this step.

5. Gather and prepare eye-tracking equipment, software, and testing room.

Join the discussion on how to complete this step.

6. Perform a pilot test and adjust your tests with your learnings.

Join the discussion on how to complete this step.

7. Calibrate by tracking the participant’s eyes as they perform a practice task.

Join the discussion on how to complete this step.

8. Facilitate test sessions.

Join the discussion on how to complete this step.

9. Compile all results into a heatmap, gaze plot, gaze replay, or areas of interest maps.

Join the discussion on how to complete this step.

10. Analyze eye-tracking results along with other usability test results to gain insights into user behavior.

Join the discussion on how to complete this step.

Current Playbook:

Do eye-tracking tests for optimization

Oct 30, 2021

1 vote

Request a playbook

Get unlimited access

Thousands of playbooks on increasing traffic, improving ROAS and more.

Start 7-day trial for $1