Online course: AI for audience research and social listening
Build your own AI-powered scraper to reveal what your buyers want.
Instructor: Lucy Woolfenden (with Ronan O’Duffy)
From The Scale Up Collective
Your buyers are already telling you what matters – in LinkedIn threads, Reddit posts, G2 reviews, and sales calls. This workshop shows you how to tap into that live feedback, use AI to surface insight at scale, and turn it into sharp messaging, content, and campaigns.
No big research budget. No long survey timelines. Just a faster, smarter way to stay close to what drives conversions.
- Learn how to identify jobs to be done, pain points, and audiences using real buyer language
- Use AI tools to transcribe and analyse interviews and online reviews
- Build and run your own Google Colab scraper to pull reviews from competitor listings
- Write smart Claude prompts to analyse buyer language, quantify pain points, and find unmet needs
- Set up a repeatable Claude project to structure insights and spot themes
- Avoid common AI prompting pitfalls. We’ll show you what works and what to skip.
- Leave with a working Claude > Colab workflow you can use straight away
Trusted by marketers at
Your buyers are already telling you what they want. You just haven’t been listening at scale yet.
This session is a tactical deep dive into how to use AI to surface unfiltered buyer insights. Fast. You’ll learn how to scan social chatter, scrape reviews, and decode conversations at scale. No panels. No surveys. Just raw, real-time data.
It’s not theory. It’s workflows, tools, and prompts you’ll put to work the next day.
Course overview
Watch it on your schedule
Come away with an AI customer insight scraper and new data to make your targeting and messaging more efficient.
THE SESSION
AI for audience research & social listening
This 90-minute live session shows you how to use AI to extract real buyer insights from public data – Reddit threads, LinkedIn comments, G2 reviews, Twitter debates, and more. You’ll learn how to turn raw noise into clarity that drives better positioning, content, and campaigns.
By the end, you’ll know how to:
- Track where your audience talks – and how to extract signal from noise
- Use Claude and AI tools to summarize trends, themes, and objections
- Identify unmet needs, language patterns, and high-emotion moments
- Translate insights into actual messaging, content, and targeting decisions
- Build a repeatable workflow you can run monthly
Outcome:
Walk away with a plug-and-play workflow for using AI to scrape audience insights fast.
You’ll leave knowing exactly how to:
- Spot what your market cares about (in their words)
- Extract voice-of-customer data in under 30 minutes
No guesswork. No fluff. Just actionable intelligence from the people you’re trying to reach.
THIS TRAINING IS PART OF THE AI NATIVE MARKETER PROGRAM:
Become the marketer who can ship the work of three.
You do not need more AI tips. You need shipped AI-native workflows in just 2 hours/week.
After one session you will have shipped one new AI workflow you need on the job.
Every session after, your output and efficiency compounds.
Ship working AI workflows you need on the job:
2hrs /week
1. Find your current AI level
2. Ship AI ready worklfows
3. CXL does the heavy lifting, you join the program.
Close the gap between the AI skills you have and the ones your job now requires.
Which level are you?
You might be…
AI ASSISTED
You use AI for tasks like drafts and research. Your workflows and who you hand work to haven’t changed.
Or…
AI INTEGRATED
You’ve rebuilt workflows from scratch and ship work that used to need a specialist. You’re beyond a collection of prompts.
your target iS…
AI NATIVE
You design systems others run and cover scope that used to take two or three people.
After one session you will have shipped one new workflow you need on your job. Every session after, your output and efficiency compounds.
Here’s why marketers choose CXL
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL