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Ben LabayManaging Director @ Speero
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Marketing Psychology, Neuromarketing and persuasion models
Learn what to do and what to avoid to build and maintain trust with your customers.
 Marketing Psychology, Psychology foundations
Identify and understand the decisions users make on your site.
 Marketing Psychology, Neuromarketing and persuasion models, CRO
Marketing Psychology, Neuromarketing and persuasion models, CRO, Decide and Act
Introducing the discipline, and contextualizing it in the modern landscape of internet marketing.
 Marketing Psychology, Psychology foundations
Explore three different methods of learning, as well as the key mechanisms involved in memory.
 Marketing Strategy and Management, Digital Marketing Fundamentals, Digital Marketing
How to build and run a high-performance marketing team
 Growth strategy, Demand Creation, Marketing Strategy and Management, Growth Marketing, Digital Marketing
Turn strategy into a key growth engine for your business.
 Marketing Psychology
Learn about cognitive models and how they apply to page design.
 Marketing Psychology, Applied behavioral psychology
Learn the 5 principles of persuasive design.
 Marketing Psychology, Applied behavioral psychology
Learn a three-step method for expertly executed messaging.
 Marketing Psychology, Applied behavioral psychology
Learn how to determine and present your prices.
 Marketing Psychology, Applied behavioral psychology
Learn a four-step framework to building habits and high customer satisfaction around your product.
 Marketing Psychology, Applied behavioral psychology
Dive into dual process theory, understand value propositions, and harness emotions for intuitive customer connections.
 Demand Creation, Product Marketing, Growth Marketing, Brand, CRO, Decide and Act
Stop letting amateur copy wipe out your conversions
 Growth strategy, Marketing Strategy and Management, Demand Creation, Growth Marketing, Digital Marketing
Create happier customers , increase sales and reduce churn with user-centric marketing

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