Understanding your users increases marketing effectiveness
Online course:
UX for Marketers
By Anna Dahlström,
Founder @ UX Fika
Course length: 8h 00min
Some of the companies that train their teams at CXL:
This course has been archived.
You may still enjoy the course, but you will not be able to take the exam to earn a certificate.
Since this course was recorded, we have significantly improved our production standards. We are constantly working and launching new courses, and training updates. Check the CRO Minidegree or Applied Neuromarketing course for the most up-to-date content.
Please refer to our course catalog to access the list of courses to earn certificates.
It’s increasingly blurry to separate out what we do online from what we do in the physical world
Therefore, User Experience is transcending more roles and aspects of a business than ever before. Yet somehow, UX and marketing efforts still often occur in silos.
While UX benefits from being owned by a specific team, it is an area that all parts of the business benefits from learning more about and which can help marketers and CROs in their day to day roles.
In this course you’ll get a foundation of what UX is, the key tools that UX designers work with, and how they can be used by and benefit marketers. At the end of the course you’ll have worked through a high-level UX process from start to finish, covering research to testing and the key parts in between. You’ll also learn how to articulate the value of UX and how to get buy-in for UX at an organizational level.
Skills you will master
This course is right for you if…
- You believe a deeper understanding of UX would benefit your day-to-day work.
- You want to further develop your UX skills and get practical experience with key UX deliverables and best practices.
- You want to learn how to tie user and business needs together.
- You want to develop your strategic thinking and skills.
- You want to learn how to get buy-in for UX and help break down the silos in your organization.
This course is probably not for you if…
- You already have a good understanding of UX and the types of deliverables a UXer works with.
- You regularly create and work with UX deliverables like wireframes, user journeys and customer experience maps in your day-to-day role.
- You are looking for deep-dives into some of the software UX designers use, like Sketch.
- You are looking to learn about UI and visual design.
Skills you should have before taking this course
- No particular skills are needed before taking this course.
- However, a basic understanding of digital and how websites work will be beneficial.
Anna Dahlström
Founder @ UX Fika
Anna is a Swedish UX designer, coach, speaker and the founder of Glimt.it and UX Fika. Over the last 15 years, she’s worked as an Experience Lead and freelance UX designer across a variety of brands, companies, and projects.
In just 8 sessions, you’ll be able to…
- Have a strong foundation of UX, and understand where it sits in an organisation and process.
- Demonstrate the value of UX and know how best to get buy-in for UX.
- Know what UX tool to apply when and how to adapt it to your project in question.
With hands-on exercises alongside expert instruction and guidance, you’ll be well-equipped to put your learnings to practice immediately.
Your full course curriculum
UX for Marketers
1 How to: user research
2 How to: user journeys
3 How to: information architecture & content strategy
4 How to: wireframing
5 How to: user testing
This online course comes with a certificate to prove completion
Completing this training earns you a CXL certificate of completion you can add to your Linkedin profile.
What our students say about our online marketing courses:
Note: This course has been removed due to production quality and/or out-of-date content. Check out one of our other courses.
Learn UX for Marketing: FAQ
Who is this course for?
This course is right for you if…
- You believe a deeper understanding of UX would benefit your day-to-day work.
- You want to further develop your UX skills and get practical experience with key UX deliverables and best practices.
- You want to learn how to tie user and business needs together.
- You want to develop your strategic thinking and skills.
- You want to learn how to get buy-in for UX and help break down the silos in your organization.
Some careers that will especially benefit from this course are digital marketing manager, UX designer, UX writer, CRO consultant, conversion optimization specialist, demand generation manager, and growth manager.
What will you learn?
After taking this course, you will:
- Have a strong foundation of UX, and understand where it sits in an organisation and process.
- Demonstrate the value of UX and know how best to get buy-in for UX.
- Know what UX tool to apply when and how to adapt it to your project in question.
What does the course include?
Our UX for Marketing training includes 8 lessons, 0 downloadable resources, 8h 00min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the UX for Marketing Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
Can I buy just this course?
Yes, you can buy individual, lifetime access to this training.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 8h 00min long.