Technical SEO and AI search training courses
Learn how AI-driven search retrieves and interprets content to earn visibility.
Built for experienced SEOs, technical marketers, and content engineers adapting to AI-driven discovery.
Two Technical SEO and AI search courses that focus on helping AI systems find, understand, and trust your content. This program shows you how to structure pages and sites so AI systems can find, understand, and trust your content at scale.
Trusted by marketers at
Two courses designed to help you
master Technical SEO and AI search.
These courses are designed to give you specialist-level skills in SEO and AI Search.
Optimize pages for AI search with Answer Engine Optimization
Capture high-intent leads by showing up in AI comparisons and control what LLMs say about your brand.
On-page, on-site, and programmatic SEO
Optimize traffic with on-site strategy & content, internal linking, and SEO testing.
How Technical SEO and AI search differ
Traditional SEO is built around rankings and traffic. It prioritizes crawlers and indexation, takes a keyword-first approach, and focuses primarily on page-level optimization.
Technical SEO and AI search shifts the focus to how AI systems retrieve, interpret, and cite content. It:
- Optimizes for retrieval and citation in AI systems
- Focuses on LLMs and answer engines
- Is driven by intent decomposition and query fan-out
- Prioritizes passage-level and entity-level optimization
- Measures success through AI visibility and citation signals
After completing these courses, you will know how to:
- Model how AI systems retrieve and synthesize web content
- Engineer site architectures that support query fan-out and passage retrieval
- Structure pages for answer extraction and citation
- Design programmatic SEO systems that scale without semantic decay
- Diagnose AI visibility loss and retrieval gaps
SEO is changing. Learn what’s working today.
LLMs, zero-click searches and automated content is changing how people search and how to optimize for when they do.
Stay ahead of the changing landscape and follow the proven tactics and methods of leading SEO practitioners.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.