Turn your research into an experimentation roadmap
Online course: Strategic Research for Experimentation
Skill level: Beginner to Expert
Course length: 5h 11min | 12 lessons | 15 downloadable resources
Overview: Run strategic research that fuels your experimentation programs. As a result, you’ll be able to:
- Learn principles and frameworks for developing a strategic research program.
- Understand individual research methodologies like usability studies, heat maps, and data analysis.
- Combine individual methodologies into a strategic roadmap for experimentation.
By:
- Emma Travis, Research Director @ Speero
- Gertrud Vahtra, Experimentation Strategist @ Speero
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What you will be able to do at the end of your training
After completing the Strategic Research for Experimentation training program, you’ll be able to confidently turn the insights and learnings from your research into a high-quality experimentation program. You’ll also be able to:
- Discover the purpose and benefit of eight key user research methods: UX heuristic review, customer surveys, on-site polls, usability studies, analytics analysis, copy testing, session recordings, and heatmaps.
- Understand the pros and cons of each method: Learn how to determine the most suitable research method/s for any use case.
- Learn about exploratory, focused, and validation research: Know how to use these research categories to facilitate ongoing user research.
- Understand the role of thematic analysis: Its importance for experimentation research, and how to do it.
5h 11min. 12 lessons.
You should be implementing user research into your testing program, that will help you uncover the truth behind your clients’ barriers and deliver higher quality metrics.
In this course, world-class instructors, Emma and Gertrud, will cover the optimum approach to incorporating user research into your experimentation program on an ongoing basis.
We have brought together 8 core user research methods, which can be conducted as stand-alone research activities, and showcase how to code, triangulate, and report on the insights you get.
After you take it, you’ll have total confidence in how to use research learnings to run a high-quality experimentation program.
Introduction video
Gertrud Vahtra
Experimentation Strategist @ Speero
Gertrud is an Experimentation Strategist at Speero and has worked with clients like Bitcasino, MongoDB, and Charles Tyrwhitt. She loves to merge quantitative and qualitative data to gather customer insights.
Bring insane value to your team. Or your clients:
This course is for you if you…
- You are a new optimizer and would like to incorporate user research into your experimentation program.
- Would like to build a career as a CRO specialist from scratch, knowing how to fuel experimentation through research.
- Are looking to add data-driven decision-making to your craft to become more valuable to employers and/or clients.
Skills you will master
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1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients.
Radvilas Š.
Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.
My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.
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Yasmine de Aranada, Growth Strategist @ Market 8
This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.
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For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.
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Your course curriculum
Strategic Research for Experimentation
1 Course Introduction: Incorporating user research into your experimentation program
2 UX Heuristic Review
3 Customer Surveys
4 Usability Studies
5 On-site Polls
6 Analytics Data Analysis
7 Session Recordings & Heatmaps
8 Copy Testing
9 Making Sense of your Research Data
10 Generating Test Ideas from Research Data
11 Reporting and Housing Research Data
12 Final Exam – Strategic Research
This online course comes with a certificate to prove completion
Completing this training earns you a CXL certificate of completion you can add to your Linkedin profile.
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