Optimize marketing performance with
behavioral design

3h 45min | 26 lessons | 2 downloadable resources

In this course, you will learn how to:

Apply psychological principles to optimize user experiences and increase conversions.
Understand and leverage neuroscience insights to influence customer behavior.
Utilize behavioral economics to improve decision-making processes on your site.
Design and execute experiments that reveal the subconscious drivers of user actions.
Integrate psychology and neuroscience into your CRO strategies for more effective marketing outcomes.

English subtitles Certificate included

Trusted by teams at

Influence customer decisions and create better conversion experiences

Many teams struggle to effectively influence user behavior, resulting in suboptimal conversion rates. Understanding the psychological and neuroscientific factors that drive decisions can be the key to overcoming these challenges. This course provides you with the knowledge and tools to create more persuasive, impactful experiences. By mastering these skills, you’ll be able to design CRO strategies that significantly boost conversions and growth.

Master digital psychology and behavioral design of CRO to drive user engagement and boost conversions

Course Length:
3h 45min. 26 lessons.

This course covers psychology, neuroscience, and conversion rate optimization (CRO), giving you the tools to influence user behavior. You’ll gain a deep understanding of how psychological principles and neuroscience can be applied to optimize user experiences, design more persuasive content, and improve decision-making processes on your site. By mastering these skills, you’ll be equipped to create effective conversion strategies, leading to significant increases in engagement and conversions.

After completing this online course on digital psychology and behavioral design,
you will be able to assist your team and company with:

Applying psychological principles to enhance user experience and conversion rates.
Leveraging neuroscience insights to design more persuasive web content.
Utilizing behavioral economics to influence customer decision-making.
Designing and conducting experiments to uncover subconscious user motivations.
Integrating advanced psychological strategies into your overall CRO plan for better results.

This course is for you if you are responsible for:

Conversion rate optimization and user experience.
Digital marketing and online sales strategies.
Website design and content creation.
User behavior analysis and insights.
Driving business growth through improved customer engagement.

See Pricing

Course Curriculum

Digital Psychology & Behavioral Design Training

Psychology and media

This lesson shows you what it means to apply psychology in a media context.

Our approach

You’ll learn what makes this course unique, as a conversion focused approach to psychology-inspired design.

Outcomes

We’ll cover what really matters in design for behavior change.

Aim Flash Test

This lesson takes a close look at the AIM Flash Test.

Emotional motivators

This lesson covers the emotions that drive shape user behavior, and covers various emotional transition strategies, using the Cugelman Emotion Map.

Emotional quadrants

Learn to examine media using emotional quadrants.

Emotional design audit: Netflix

This lesson walks through an example of how Netflix uses emotion design, in its registration process.

Behavioral media

This lesson explains how people conceptualize virtual space, and digital processes.

Digital locators & facilitators

Now that we understand how people conceptualize and navigate in virtual spaces, we’ll look at the psychology behind design components that help people navigate technology.

Digital product places

Based on your understanding of how users conceptualize virtual space, we’ll discuss conventional navigation systems.

Behavioral UI: Intro

In Behavioral UI series of lessons, we cover most of the psychological design strategies, with many examples.

Behavioral UI: Source

Explore what the “Source” is within Behavioral Science.

Behavioral UI: Description

Learn about description components.

Behavioral UI: Motivation

Learn about different UI design patterns that are used for motivational processes.

Behavioral UI: Value framing

Learn how to leverage Value Framing.

Behavioral UI: Pressure tactic

Learn about pressure tactics and how to use them in UI.

Behavioral UI: Social influence

Learn what is social influence in UI and how to utilize it.

Behavioral UI: Endorsement

Learn about Endorsements as part of Behavioral UI.

Behavioral UI: Deciding

Learn how to help your audiences to make up their mind.

Behavioral UI: Barrier Reducer

This lesson looks at another powerful, but underrated, technique: Barrier Reducers.

Behavioral UI: Efficacy

Efficacy is perhaps one of the most underrated and sometimes misunderstood Behavioral UI.

Behavioral UI: Trust

Learn about trust – one of the core factors in behavior change.

Behavioral UI: Reinforcer

Learn about elements that reinforce user behavior.

Designing processes

This lesson covers different stage-based approaches to influence.

Psychology inspired design

If you have not worked in applied psychology, this lesson will help you get comfortable translating abstract psychological theories into creative design concepts.

About the expert

Brian Cugelman

Senior Behavioral Scientist at Behavioral Design Academy

Dr. Brian Cugelman has been working as an online behavior change specialist since 1997.

Over the years, Brian has helped the United Nations, non-profit organizations, governments, companies, and institutions measure and improve their online campaigns for greater understanding and measurable results.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Digital Psychology and Behavioral Design Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Team Trial

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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Optimize marketing performance withbehavioral design