Become great at SEO link building

Boost rankings, traffic and brand with link building

A proven system your stakeholders want to see.

Online course

By Irina Nica,

Products Marketing Manager @ HubSpot

Course length: 4h 00min

English subtitles Certificate included

Some of the companies that train their teams at CXL:

Develop the rare but indispensable skill at the backbone of SEO performance

A successful link building program improves your search rankings, increases your traffic and grows your brand awareness.

Since backlinks are one of the most important factors in search rankings, businesses that struggle to consistently build high-quality backlinks end up wasting much of their SEO and content marketing efforts.

This course gives you the skills you need to start a successful program for your business. And prove the value of your work to key stakeholders — even if they don’t understand SEO.

Course overview

You’ll learn how to

Set campaign goals, so you can track and prove your success
Plan an effective content and outreach strategy that gets attention from the right people
Use advanced tactics to improve your backlinks profile, which means more high-quality traffic

This course is ideal for content marketers or anyone who wants to develop the high-value skill of link building.

With a straight-forward approach and a variety of frameworks, this course will help you think and operate as a more sophisticated marketer. So you can advance your career and qualify for new opportunities.

Skills you will master

Google Search ConsoleSearch Engine Optimization (SEO)Link BuildingLink Building campaignsLink Building strategiesGuest postingOutreach

Irina gave the students great practical advice on goal setting, persona research, content audits, competitor research and idea generation to help transform their inbound marketing efforts.

After taking this course, you’ll:

Know what works (and what wastes your time): Get best practices, proven tactics and real-world examples of content and outreach campaigns to fuel your own strategy.
Save time and hassle with tactics that don’t require new content: Use your brand and existing content to improve your company’s backlink profile.
Create and promote content that attracts high-quality backlinks: Get content examples and email outreach templates you can use right away to inspire your own program.

Prove the value of your work: Show your results in a way both SEO professionals and non-SEO stakeholders can understand.

A complete, proven system — not random tactics

You’ve probably heard of link-build tactics like getting mentioned in a big publication or using free link-building tools.

But how do you put those tactics into an overall approach that gets results for your business?

This course gives you the frameworks and strategies you need to do just that. So you don’t need to mix and match random tricks and tools that probably won’t work.

You’ll also learn what to track so you can prove the value of your work — even to stakeholders who don’t understand SEO.

This course is essential for you if …

You’re an SEO expert, but want to expand your knowledge of link building campaigns or tactics. You’ll see exactly how to get started and what to do. Get real-life examples to inspire your own campaign.
You’re a content marketer and you want to know the best ways to attract more backlinks and improve your SEO performance. You’ll discover how to find link-worthy content ideas, promote them and report your results to stakeholders.

You know backlinks are among the most important search ranking factors and you’re ready to take action. This course is for you if you want to get started with link building right away. You have the resources and you’re ready to improve your SEO performance and brand awareness.

This course is NOT for you if you…

You’re looking for a quick “silver bullet” solution for backlinks or mass cold outreach. We’ll cover effective strategies that work in the long-term — not cheap hacks.
You’re very light on resources and marketing staff. This course’s approach requires content creation, effort over time and collaboration with other departments. Without those resources, this course may not be ideal for your company yet.

You’re an SEO professional with years of experience building backlinks from authoritative websites using quality content and outreach.

Designed for marketers looking to get organized, optimize and improve their marketing campaign efforts

This course is appropriate for any level of marketing expertise and everyone looking to improve how they build, execute and launch marketing campaigns.

Students should have experience building or working on marketing campaigns and projects in order to benefit most from the framework and strategies presented in this course.

About the expert

Irina Nica

Products Marketing Manager @ HubSpot

Irina is a driven marketer with over 10 years of experience in content marketing and SEO. As part of HubSpot’s User Acquisition team, she is responsible for increasing HubSpot’s product awareness across varying features, and her focus is on building buzz and backlinks.

Prior to joining HubSpot, Irina was the Marketing Manager of the award-winning SEO tool, SEOmonitor.com.

Get a lesson preview

Your full course curriculum

SEO link building

1 Introduction to link building

Most businesses want to build links to improve their SEO performance. But as counter-intuitive as it may sound, building links for the sake of SEO alone is not a successful strategy. In fact, that approach can easily backfire and damage your SEO perfor …

2 How to set up a successful link building campaign: Goals

Most of us want to set goals around things we can control, like the number of backlinks to a specific page. But there are other goals that will paint a fuller picture of the impact of your link-building efforts for you and your stakeholders. This lesso …

3 How to set up a successful link building campaign: Content creation

Without great content, you’re unlikely to build high-quality backlinks to your website consistently. That’s why this lesson shows you how to create great content. You’ll also learn how to evaluate your existing content (and your competitors’) to get id …

4 How to set up a successful link building campaign: Prospecting

If you’ve ever started a link building campaign, you’ve probably noticed the people who are most likely to link back to you are the ones closest to you: your clients, partners and friends. Personal connections are great for building backlinks, but if y …

5 How to set up a successful link building campaign: Outreach

After great content, outreach is the next vital component of a successful link building campaign. To build high-quality backlinks, you need to promote your content to the right people at the right time. Discover how to build an outreach strategy that h …

6 How to set up a successful link building campaign: Tracking & measuring

If you don’t track and report your campaign results the right way, your stakeholders won’t see the true value of your efforts. Plus, you won’t know how to improve your approach for the next campaign. In this lesson, you’ll see how to track and report r …

7 Unlinked brand mentions

Link building is hard. That’s why you need to take advantage of every opportunity to earn high-quality backlinks — especially opportunities that don’t require you to create new content. This lessons covers: How to leverage your brand awareness to earn …

8 How to consistently build contextual links

Getting contextual links is incredibly valuable for your SEO performance. These links send stronger signals to search engines compared to links found elsewhere on the page. Learn what content to create (or promote) to earn contextual links, how to find …

9 How to become a content contributor (part 1): Quotes and interviews

Contributing to others’ content is among the best link building tactics out there. It’s great for building your brand awareness, growing your audience and getting subscribers, leads, users and sales. Plus, content contributions send powerful signals th …

10 How to become a successful content contributor (part 2): Guest blogging

Done right, guest blogging improves SEO performance, builds your personal and company brand, and increases product awareness. Plus, it helps you form valuable new relationships. Discover proven methods for finding guest posting opportunities that will …

11 How to earn quality backlinks by “upcycling” content

If you don’t have enough resources, you may find the last lesson’s tactics a bit more challenging. So in this lesson, you’ll see how to make the most of your resources by upcycling old content, which helps you build backlinks and increase your brand aw …

12 How to build free tools to earn quality backlinks

Creating free tools, like calculators and template generators, is a great way to earn links and even generate new leads. You’ll discover how to find ideas for tools by exploring your competitors’ inventory. Plus we’ll cover an unusual method most SEO p …

13 How to build quality backlinks using directories

Directories have a bad reputation in the SEO world because they’ve been abused by marketers looking for shortcuts. But not all directories are bad. In fact, some are vital for your business. Learn why you should build backlinks via directories and whic …

14 How to build quality backlinks with listicles

“Listicles” are articles that curate a list of “best of” products in an industry or niche. Potential buyers love these resources because they help them decide in a world with too many options. That’s why this lesson shows you how to earn your way onto …

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Learn Link Building: FAQ

Who is this course for?

This course is for you if:

You’re an SEO expert, but want to expand your knowledge of link building campaigns or tactics. You’ll see exactly how to get started and what to do. Get real-life examples to inspire your own campaign.
You’re a content marketer and you want to know the best ways to attract more backlinks and improve your SEO performance. You’ll discover how to find link-worthy content ideas, promote them and report your results to stakeholders.
You know backlinks are among the most important search ranking factors and you’re ready to take action. This course is for you if you want to get started with link building right away. You have the resources and you’re ready to improve your SEO performance and brand awareness.

Some careers that will especially benefit from this course are SEO specialist, SEM specialist, content marketer, digital marketing specialist, PR specialist.

What will you learn?

After taking this course, you will:

Know what works (and what wastes your time): Get best practices, proven tactics and real-world examples of content and outreach campaigns to fuel your own strategy.
Save time and hassle with tactics that don’t require new content: Use your brand and existing content to improve your company’s backlink profile.
Create and promote content that attracts high-quality backlinks: Get content examples and email outreach templates you can use right away to inspire your own program.
Prove the value of your work: Show your results in a way both SEO professionals and non-SEO stakeholders can understand.

What does the course include?

Our Link Building training includes 15 lessons, 40 downloadable resources, 4h 00min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Link Building Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 4h 00min long.