CX Optimization Agency Message Testing Search Start 7-day trial for $1 Training Playbooks Hire talent Get hired Blog Resources Pricing Help

Get more out of Google Tag Manager

Online course:
Intermediate Google Tag Manager

By ,

Course length: 3h 00min

Start 7-day trial for $1

Some of the companies that train their teams at CXL:

This training program will give you

  • Greater data governance and control over your tag management.
  • Knowledge of underutilized and super powerful GTM features.
  • A thorough QA process and ways to speed up your changes and implementations across teams.

Get a lesson preview

  • Learn how to track video engagement with Google Tag Manager

  • This field is for validation purposes and should be left unchanged.

Unlock the true power of Google Tag Manager

Have you been using GTM for a while, but feel like there’s more to the tool than you’re currently using? Well, you’re right. GTM is a powerful tool and many of its features often go underutilized.

The knowledge and strategies incorporated in this training are the same that are used in enterprise level companies around the world.

This course goes deep

If you’re on this page asking yourself, “what’s a tag manager?” this course probably isn’t for you.

Think of this as Google Tag Manager 201. You’ve been functionally using GTM for a while, you know the terminology and landscape, and you’ve effectively implemented tag management in your organization.

This course is the next step. It brings you from functional to effective, and from beginner to intermediate or advanced.

Ana Maluf

I loved that Mercer explained how to use Dev Console and GA Debug on a daily basis.

Bradley Lancaster

This course was fast-moving with real examples of what I can do for clients.

Ben Brooks

While I worked with GTM from the start, I was basically a newbie before taking this class. I learned many things, from structuring my tagging to “simple” things like forcing SSL for GA calls, using customTask and more. My company’s GTM tagging has been solid and without error ever since the class, proving us actionable insights daily

Greater data governance and control

In addition to learning more of the technical capabilities of Google Tag Manager, you’ll also learn how to manage your data and tags more efficiently. You and your team will operate at a higher level, reducing time to implementation and reducing errors while opening up data to anyone on your team who desires it.

The entire second module of the course is devoted to such strategic components of Google Tag Manager. Sure, the technical and tactical components are useful and you need to start with those.

But once you know the inner working of GTM, it’s time to graduate to looking at your tag management as a strategic operation.

Do things the right way

When implemented well, GTM significantly reduces the time it takes for your team to manage tags. It allows advanced tracking and just overall greater data governance.

But it is important to roll it out carefully.

We’re seeing more and more companies who race forward to quickly and miss an important step in planning. Then, they end up with inaccurate data.

This course will teach you to avoid common mistakes, and therefore, will save you time, money, and stress in the long run.

Take your Google Tag Manager skills to the next level

  • Be competent in one of the most useful tools out there for a digital marketer.
  • Speed up implementations and changes to your tag management.
  • Unlock advanced tracking solutions.
  • Discover features of GTM you’ve been missing out on.
  • Build a system that opens up greater data control and governance in your company.
  • Create QA and workflow processes that eliminate costly and annoying mistakes.

This course is right for you if…

  • You want to take advantage of everything GTM can do, not just the basic features.
  • You have used GTM regularly for at least 3-6 months.
  • You have some knowledge of JavaScript, CSS Selectors, and HTML.
  • You consider yourself a “technical marketer” or analyst and want to become even better.
  • You have previously taken a foundational GTM course (including ours) and want to level up.

This course is probably not for you if…

  • You still need to brush up on the basic GTM features
  • You’re not familiar with any JavaScript, CSS Selectors, or HTML concepts

Josh Howard

Founder & CEO @ Single Use Ain't Sexy

Josh Howard is the Founder & CEO of viral sustainable hand soap brand Single Use Ain’t Sexy.

His business has saved tens of thousands of single-use plastic bottles from landfill by replacing them with dissolvable hand soap tablets and reusable glass soap bottles.

Coined as “the brand turbo-charging Australia’s sustainability movement,” Single Use Ain’t Sexy has won 2 Good Design Awards, a Pause Fest Award & been featured by NBC Universal, E-News, The Guardian, and Time Out.

Josh is also a keynote speaker and worked as a New York-based advertising executive & lawyer in a previous life.

Course overview

Your full course curriculum

Intermediate Google Tag Manager

1
Intermediate GTM Intro

Here's where you are what's about to happen.

2
Tracking Engagement: Advanced Video Tracking

3
Tracking Engagement: Page Elements

4
Tracking Ecommerce: The Next Level

Enhanced Ecommerce in the Data Layer

5
Deep Dive: Custom Dimensions & Metrics

Sending Custom Dimensions & Metrics to Google Analytics

6
Deep Dive: User ID Tracking

Setting up User ID

7
Deep Dive: Table Variables

Lookup and Regex

8
Deep Dive: JavaScript Variables

Javascript & Custom Javascript Variables

9
Deep Dive: Event Variables

Event & Auto Event Variables

10
Deep Dive: Using Cookies in GTM

Setting (and reading) cookies in GTM

11
Deep Dive: GTM API

API Awareness

12
Wrap Up & Resources

Show off your hard-earned skills and strengthen your profile.

LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

Learn marketing on the job.
Get better results with networking.

Our Marketing playbooks community gives you peer support for every marketing task you face.  90% of marketing tasks are not unique. Someone has already figured it out. Achieve more with less hassle.

  • Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support.
  • Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels.
  • Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Subscribe to CXL and get access

  • 90+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills
  • Playbook community with 2500+ instructions and peer-support

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL guarantee

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

Need help convincing your boss?

Click here for a pitch deck, swipe files and tips.

Subscribe to CXL

All plans come with a 7-day trial for $1.
Get access to this and 90+ other training programs.

See plans and pricing

or

Request demo (for teams 5+)