Become great at managing experimentation programs

Get larger experimentation wins, more team engagement, and more management buy-in for your experimentation program.

By Ben Labay,

Managing Director @ Speero

Course length: 2h 33min

English subtitles Certificate included

Some of the companies that train their teams at CXL:

Experimentation programs are focused on developing an experimentation culture that supports running continuous research and testing efforts in order to decrease innovation risk and improve business and customer goals.

To consistently innovate, your organization must promote a culture of experimentation, and make experimentation an integral part of every day’s work.

However, the practice of experimentation can go way beyond optimizing websites. That is why it’s important to learn the frameworks, tools and rituals that can help you and others in your organization embrace experimentation.

Introduction video (5 minutes)

What are the four pillars of an experimentation program?

This course is essential for you if…

You are struggling with:

Buy-in from leadership
No measurement of key metrics and KPIs
No development or data resources for the testing program
Even successful tests aren’t implemented
Poor ideas or test quality
Low test velocity
Affecting change in your organization

These struggles are addressed by better program management. Understanding the principles and tools of experimentation program management will make it more effective, and fun. This will help you elevate your program and your career.

After taking this course you will…

Clearly understand the pillars of experimentation programs and how to scale them to your needs.
Have the program management tools to help manage the tension between risk and reward, between complexity and business objectives.
Evaluate the program needs according to business goals and expected outcomes with the right set of questions.
Communicate the outcomes more effectively to increase engagement from broader team.

Skills you will master

Conversion Rate Optimization (CRO)Experimentation programsExperimentation strategyExperimentation metricsMarketing experimentation

Your course curriculum

Experimentation program management

1 Why Experimentation?

You are already convinced…but is your boss? Is your leadership bought into CRO and experimentation? This lesson speaks to the WHY, not the what or the how, so you have the context and language to elevate experimentation within your career and your orga …

2 Experimentation Operating System

This is the framework of the operating system. It provides the language we can commonly use to help translate all the different components into how and where it can work in your organization. Topics covered Get an overview of the experimentation operat …

3 Assessment & Strategy Integration

If we’re all playing a game, let’s make sure we know the rules. This is the first and most fundamental phase of the experimentation operating system. It orients the program to make change that matters, that we care about. 8921865, 8921895 Topics covere …

4 Process & Planning

Process and Planning is the systems to accelerate accessibility, trust, and velocity within an experimentation program. This covers much of the traditional and common project and program management components such as roadmapping, data tracking, priorit …

5 Test & Learn

You already have goal and metric maps, you have the research and prioritization tools….In this section of Experimentation program management, we’re talking about the workflow tools and rituals to use as a systems approach to running tests. Topics cover …

6 Decisions & Execution

Topics covered Know what tools help to increase ease and velocity of decisions from test results Know the implementation implications to help plan ahead of time Understand the importance of communication and the tools available Download the slides here

7 Scaling & Program Metrics

9000028 Topics covered Know where you can start programs, and the principles of scaling and resourcing Understand the purpose, categories, and examples of experimentation program audits Understand the primary metric taxonomy and where program metrics f …

About the expert

Ben Labay

Managing Director @ Speero

Ben is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.

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Learn how to manage an experimentation program: FAQ

Who is this course for?

This course is essential for you if you are struggling with:

Buy-in from leadership
No measurement of key metrics and KPIs
No development or data resources for the testing program
Even successful tests aren’t implemented
Poor ideas or test quality
Low test velocity
Affecting change in your organization

Some careers that will especially benefit from this course are conversion optimization consultant, CRO manager, demand gen manager, growth manager, and data scientist.

What will you learn?

After taking this course, you will:

Clearly understand the pillars of experimentation programs and how to scale them to your needs.
Have the program management tools to help manage the tension between risk and reward, between complexity and business objectives.
Evaluate the program needs according to business goals and expected outcomes with the right set of questions.
Communicate the outcomes more effectively to increase engagement from broader team.

What does the course include?

Our Experimentation Program Management training includes 7 lessons, 2h 33min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Experimentation Program Management Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 33min long.