Become great at leveraging ecommerce merchandising
- Understand the mechanism of omnichannel and instant gratification in today’s modern world
- Learn how influencer marketing drives a new style of merchandise creation
- Understand how important it is to build the foundational software or access to the correct technology to manage tagging values to each product effectively
- Learn how to leverage product detail pages to get the best results
By Naheed Adil,
VP Customer Journey & Digital Experience @ Boxed
Course length: 40min
Some of the companies that train their teams at CXL:
About the Ecommerce merchandising course
Ecommerce merchandising is displaying products strategically on a website to increase find-ability.
This course connects advanced science mechanisms of algorithms, optimizations, and personalizations deployed in advanced eCommerce today to escalate conversion and revenue.
Great online merchandising isn’t only about displaying products enticingly — it’s also about optimizing your path to purchase no matter where users enter your website or where they are on that path.
Introduction video
This course is essential for you if…
- You work (or want to work in) a B2C organization, be it a start-up, mature, or growth stage company.
- You intend to build a career in e-commerce enterprises, specifically in the merchandise, marketing, data science functions, or launching of your DTC website.
- You work in an executive capacity and looking to build responsibilities for your next step. Understanding ecommerce merchandising will bring a broader expertise level to your skillset to justify enhanced responsibilities.
After taking this course you will…
- Understand the mechanism of omnichannel and instant gratification in today’s modern world. Learn how influencer marketing is driving a new style of merchandise creation.
- Understand how important it is to build the foundational software or access the correct technology to manage tagging values to each product effectively to return smartly in user search results and other customized preferences.
- Understand the importance of the Product Detail Page (PDP) as a mechanism to ‘own the last mile’ in selling your product.
- Review the action plans needed to support merchandise storytelling throughout the annual calendar.
- The impact of ‘the metaverse’ on transforming how consumers will interact with merchandising in the future.
Skills you will master
Victor A.
CXL gave me a big lift in my career.
Few months after my Growth Marketing Minidegree, I got a job.
Ever since then, the story has been different.
Tomek D.
Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients.
Radvilas Š.
Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.
My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.
Ruben D.
The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.
New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.
Yasmine de Aranada, Growth Strategist @ Market 8
This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.
Josh R.
CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.
Chris Out
For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.
Crystal Ignatowski, Marketing Content Developer @ Surety Solutions
I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.
Your course curriculum
Ecommerce merchandising
1 The changing landscape of consumer behavior
2 The power of technology and algorithms
3 The product detail page (PDP)
4 The role of seasonality and promotions in merchandising storytelling
5 Merchandising for the metaverse
Naheed’s experience was instrumental in building growth strategies and turnarounds in fashion, footwear, home, and FMCG. A unique ability to understand consumer psychology and convert it into growth and strategy with a focus on digital technology.
Show off your hard-earned skills and strengthen your profile.
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
Subscribe to CXL and get access
- 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 10 minidegrees that give you advanced level skills
Got a team, multiple users? Get our Teams All-Access plan instead.
The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
Need help convincing your boss?
Click here for a pitch deck, swipe files and tips.
Subscribe to CXL
Get access to this and 100+ other training programs.
or
Learn Ecommerce Merchandising: FAQ
Who is this course for?
This course is essential for you if…
- You work (or want to work in) a B2C organization, be it a start-up, mature, or growth stage company.
- You intend to build a career in e-commerce enterprises, specifically in the merchandise, marketing, data science functions, or launching of your DTC website.
- You work in an executive capacity and looking to build responsibilities for your next step. Understanding ecommerce merchandising will bring a broader expertise level to your skillset to justify enhanced responsibilities.
Some careers that will especially benefit from this course are product marketer, ecommerce manager, or growth manager.
What will you learn?
After taking this course, you will:
- Understand the mechanism of omnichannel and instant gratification in today’s modern world. Learn how influencer marketing is driving a new style of merchandise creation.
- Understand how important it is to build the foundational software or access the correct technology to manage tagging values to each product effectively to return smartly in user search results and other customized preferences.
- Understand the importance of the Product Detail Page (PDP) as a mechanism to ‘own the last mile’ in selling your product.
- Review the action plans needed to support merchandise storytelling throughout the annual calendar.
- The impact of ‘the metaverse’ on transforming how consumers will interact with merchandising in the future.
What does the course include?
Our Ecommerce Merchandising training includes 6 lessons, 1 downloadable resource, 40min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Ecommerce Merchandising Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 40min long.