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Become great leveraging ecommerce data and metrics

This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.

  • Learn exactly what data matters and how it can help your brand make more money.
  • Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
  • Find out how to discover why your customer’s actions in a behavioral segment.
  • Develop a self-serve segmentation funnel.
  • Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

Course length: 2h 00min

Start 7-day trial for $1

Maximilian Rast

Co-Founder & CEO @ Klar

Some of the companies that train their teams at CXL:

Introduction video

This course is essential for you if…

  • You can no longer rely on the Facebook algorithm to do the heavy lifting of your data.
  • You want to set smart targets that maximize profitability while ensuring a positive cash flow.
  • You are a CEO or CMO and need to balance customer acquisition and retention while guiding your team through always-growing complexity.

After taking this course you will…

  • Learn exactly what data matters and how it can help your brand make more money.
  • Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
  • Find out how to discover why your customer’s actions in a behavioral segment.
  • Develop a self-serve segmentation funnel.
  • Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

Your course curriculum

Ecommerce data and metrics

1
The ecommerce growth formula: a framework


This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.




2
Customer lifetime value and customer acquisition cost


This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.




3
Capital and cash conversion cycle


This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.




4
Finding your ideal CLV/CAC Ratio


This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.




5
Shopping behavior analysis


This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.




6
UTM naming convention best practices


This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.




7
Attribution & multi-channel analysis


This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.




8
Making data-driven decisions in your company


This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.




9
Bonus chapter: Differentiation


This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.




Maximilian Rast

Co-Founder & CEO @ Klar

I am the Co-Founder of Klar, the single source of truth for eCommerce brands. We centralize the data of hundreds of eCommerce brands to stay in control, uncover hidden insights and save time.

Previously I was CMO at yfood, one of Europe’s fastest-growing DTC brands with over 100m in revenue per year. With a marketing team of 45 people and operations in 8 different countries, staying on top of my data was crucial for our growth.

Before that, I was CMO at Zando, South Africa’s largest online fashion retailer, which is part of the Jumia Group listed on the NYSE and became Africa’s first unicorn.

Chris Out

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Josh R.

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Victor A.

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

Tomek D.

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients. 

Radvilas Š.

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

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  • Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support.
  • Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels.
  • Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Subscribe to CXL and get access

  • 90+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills
  • Playbook community with 2500+ instructions and peer-support

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