Gain advanced skills for Google Tag Manager
6h 19min | 12 lessons
In this course, you will learn how to:
- Master the GTM data model and automate tasks using the GTM API.
- Customize event tracking for more precise measurement of user interactions.
- Enhance your Google Analytics setup with advanced tools like customTask and hitCallback.
- Gain a deeper understanding of the dataLayer and how to leverage it effectively.
- Build custom templates and automate workflows to streamline tag management.
Some companies who train their teams at CXL
Optimize tag management for precise tracking and advanced analytics
Many teams struggle with setting up advanced tracking, missing out on valuable data that could improve performance insights. This course equips you with advanced skills in Google Tag Manager, allowing you to automate workflows, customize event tracking, and maximize the power of your analytics setup. By mastering advanced tools like customTask, hitCallback, and the dataLayer, you’ll be able to optimize your entire tracking process, ensuring more accurate and actionable data for better business decisions.
Master advanced Google Tag Manager skills to automate workflows and maximize tracking capabilities
Course Length:
6h 19min. 12 lessons.
This course dives into the advanced features of Google Tag Manager, enabling you to automate tasks, customize event tracking, and optimize your entire analytics process. You’ll gain practical knowledge of the GTM API, dataLayer, and advanced tools like customTask and hitCallback. By the end of this course, you’ll be equipped to implement more precise tracking, streamline tag management, and enhance your analytics setup for better decision-making.
After completing this online course on advanced Google Tag Manager, you will be able to assist your team and company with:
- Automating GTM tasks using the GTM API.
- Customizing event tracking for precise data collection.
- Enhancing Google Analytics setup with advanced tools.
- Optimizing the dataLayer for more efficient tracking.
- Building custom GTM templates and workflows.
This course is for you if you are responsible for:
- Managing advanced tracking setups for marketing campaigns.
- Implementing and maintaining web analytics systems.
- Optimizing Google Tag Manager for large-scale businesses.
- Improving data accuracy and tracking consistency.
- Tag deployment and management processes.
Subscribe now and get access
Course Curriculum
Advanced Google Tag Manager
1 Welcome to the Course
2 Event Tracking Under The Hood
3 Custom Event Listeners
4 The Tracker Object
5 customTask
6 Enhanced Ecommerce
7 API Outline And Resources
8 Build Your Own API Tool
9 Templates Introduction
10 Build Your Own Custom Template
11 Wrapping Up
Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager. Google has appointed him as a Google Developer Expert in these fields.
Simo holds the position of Co-Founder at Simmon Oy. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Advanced Google Tag Manager Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
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– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
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One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
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