Live Course: Fix ABM measurement with funnel attribution and outcome modeling
Capture lost revenue: revive stalled accounts and attribute success accurately
Session Dates:
14 January 2026 | 11 AM CT / 6 PM CET | 90 Minutes
21 January 2026 | 11 AM CT / 6 PM CET | 90 Minutes
Instructor: Mason Cosby
Generated $15M+ in sourced revenue at 16X ROI, helped launch the #1 marketing podcast in the U.S., and drove $3M in pipeline with 7.5X ROI for Parsable.
Build conversion models, forecast results, and track account progression. Accurately report and demonstrate value to decision-makers
- Define program-specific success metrics that reflect awareness, engagement, or pipeline acceleration
- Track account progression with CRM tagging and stage-based attribution
- Model conversion outcomes to set realistic expectations and guide planning
- Design dashboards that show impact early and secure stakeholder buy-in
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Most ABM teams track the wrong metrics.
The results are stalled accounts, imprecise reporting, and missing buy-in from sales and leadership.
This course shows you how to fix that.
Across two sessions, you’ll learn how to measure ABM programs by intent, track account movement through the funnel, set up conversion models, and build dashboards and reporting that prove impact.
Thousands of marketers choose CXL
Course overview
How is this different from our on-demand courses?
How is this different from our on-demand courses? This isn’t something you binge-watch at 1.5x speed and forget by next week. Our cohort-based courses are built for doing, not just learning.
What’s included?
- Two interactive live sessions with ABM expert Mason Cosby
- Templates & examples to apply everything right away
- Direct, personal feedback from your instructor
SESSION 01
🗓️ 14 January | 11 AM CT / 6 PM CET | 90 Minutes
Context-driven metrics and stage-based attribution
Most ABM teams measure everything the same way, no matter the program. Learn how to align metrics with intent and track account progress through your funnel.
Learn how to:
- Match metrics to program goals, whether awareness, engagement, or pipeline acceleration
- Define clear success signals for different types of ABM plays
- Use CRM tagging and workflows to track account movement
- Spot where accounts stall in the funnel and why
- Explain measurement choices to stakeholders with confidence
SESSION 02
🗓️ 21 January | 11 AM CT / 6 PM CET | 90 Minutes
Conversion modeling and real-world reporting
Attribution models often oversimplify ABM. Forecast conversion outcomes and build reporting that proves impact without drowning in data.
Learn how to:
- Build a baseline conversion model for accounts across awareness, engagement, and pipeline stages
- Scenario-plan different outcomes to set realistic expectations
- Identify early indicators that a program is on track
- Build dashboards that highlight progress without overcomplication
- Report on ROI in a way that builds trust and buy-in
Meet your instructor
Mason Cosby builds marketing programs that deliver millions using the Scrappy ABM Methodology.
Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous boutique, bootstrapped businesses, Mason has sourced over $20M in the past 3 years.
Some of his accomplishments include:
- Mason’s team helped a client launch a podcast that became the #1 marketing podcast in the U.S. and sourced over $1.5M in revenue in the first year.
- He generated over $15m in sourced revenue at a 16x ROI on headcount, technology, and media spend since 2022.
- Scrappy ABM teamed up with Parsable to scale campaigns despite limited resources. In six months, the effort drove a $3M pipeline, $330K revenue, and a 7.5X ROI, paving the way for Parsable’s acquisition.
Why take a course with CXL?
Old playbooks are dead, and the law of poor clickthroughs is real. What works today might be useless in a few months.
CXL is where you can always come to learn what’s working TODAY.
You get training built for execution – led by the top 1% of marketers from leading brands and agencies.
Every course is designed to drive real outcomes: higher conversion rates, faster growth, and smarter decisions.
You’re not learning theory. You’re learning what’s already proven to work.
Based on what’s actually filling pipelines, generating demand, and building brands that dominate their categories.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL
Frequently Asked Questions
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We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?
You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
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Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
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All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
We don’t do discounts. Our focus is on the product – providing the best, highest quality content with our courses.
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