Introduction to personalization

Free course on introduction to personalization

By Guy Yalif
Cofounder and CEO of Intellimize

40m

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Make your marketing better with personalization

In this 10 lesson free course on personalization, Guy Yalif teaches you how to apply personalization and improve conversions across the customer lifecycle.

This practical course is for those who know website optimization and want to use intelligent targeting to achieve greater ROI.

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Free course curriculum:

  1. Where a Website Fits in the Acquisition Funnel
  2. Why a Data-Driven Approach to Conversion Matters
  3. Who Really Knows the Right Answer?
  4. A/B Testing
  5. Statistical Significance
  6. Measurement
  7. Multivariate (MVT) Testing
  8. Rules Based Personalization (RBP)
  9. Predictive Personalization
  10. A Shift in Approach

About
Guy Yalif

Guy Yalif (@gyalif) has been putting AI into the hands of marketers for the past several years as Co-founder and CEO of Intellimize.

Prior to Intellimize, he held a number of senior marketing positions at major media and technology companies, including Vice President of Global Marketing at BrightRoll and Head of Global Product and Vertical Marketing at Twitter, as well as leadership roles at Yahoo, Microsoft, Boston Consulting Group, and Tradeweave.

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Current Free Course:

Introduction to personalization