Free course on foundations of CRO
Get more out of your existing traffic and leads
By Peep Laja
Founder of CXL
Start generating more qualified leads and customers with conversion optimization
Whether you are new to conversion rate optimization, or looking to improve your CRO program, this course will teach you how to build a foundation for success. This includes the skills, tools and organization needed to optimize digital content.
You’ll learn from conversion optimization champion and Founder of CXL, Peep Laja in this 6 lesson free course. He walks you through the real definition of CRO, and gives you the tools, strategies, and techniques to analyze any website.
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In this course, you’ll learn:
- How to see the big picture
- What the mindset of the optimizer is
- How to connect the lean startup methodology
- What a typical conversion optimization process should be
- Hierarchy of conversions
- Conversion rate 101
Peep is the founder of CXL, and champion of conversion optimization and experimentation. He’s passionate about driving change and growth through data-informed marketing.
He was voted as the most influential conversion rate optimization expert in the world. Peep is devoted to growing the size and quality of the whole conversion optimization community. He started CXL Live conference in 2014, and is making top 1% marketing know-how available for everyone through CXL Institute since 2016.