Foundations of CRO

Free course on foundations of CRO

Get more out of your existing traffic and leads

By Peep Laja
Founder @ CXL

15m

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Start generating more qualified leads and customers with conversion optimization

Whether you are new to conversion rate optimization, or looking to improve your CRO program, this course will teach you how to build a foundation for success. This includes the skills, tools and organization needed to optimize digital content.

You’ll learn from conversion optimization champion and Founder of CXL, Peep Laja in this 6 lesson free course. He walks you through the real definition of CRO, and gives you the tools, strategies, and techniques to analyze any website.

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In this course, you’ll learn:

  • How to see the big picture
  • What the mindset of the optimizer is
  • How to connect the lean startup methodology
  • What a typical conversion optimization process should be
  • Hierarchy of conversions
  • Conversion rate 101

About
Peep Laja

Peep is the founder of CXL, and champion of conversion optimization and experimentation. He’s been nominated as the most influential conversion rate optimization expert in the world.

Peep is the creator of the ResearchXL conversion research framework and PXL test prioritization framework.

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Current Free Course:

Foundations of CRO